HOW TO MAKE ABUSINESS VIDEOLIKE A BOSS

A BOLD CONTENT PRODUCTIONWWW.BOLDCONTENTVIDEO.COM

LIGHTING

Big Lighting Mistake #1 – Shadows over the eyes

Shadows over the eyes creates a barrier between the viewer and the subject

Make sure that the eyes are well lit and can be clearly seen by the video audience

LIGHTINGBig Lighting Mistake #2 – Shadow lines from the nose

A shadow caused by the nose is distracting and can ruin the appearance of the subject.

Hide the shadow lines in the creases of the smile lines

SOUND

If you are noticing the sound in the video then something has gone wrong

Bad sound quality will distract the audience from the key message of the video

The viewer is observing how something is being said rather than what is being said

SOUND

The interview subjects voice needs to be captured clearly

At the same time extraneous sound must be eliminated

Tip – Use a cardioid microphone – it is designed to capture the speakers voice while eliminating ambient sounds

SOUND

Ambient sounds are distracting and need to be eliminated

A good sound person will watch out for sounds that might distract during the video i.e. a plane flying overhead or a telephone ringing in the background

A “recce” of the location can help to avoid many problems before the interview begins

EYELINE

Eyeline can be the difference between success and failure for an interview style business video

Use the “rule of thirds” to find the perfect positioning for the interview subject

The interview subject’s eyes should be placed at the two thirds position

EYELINE

The interview subject should be looking just slightly off camera

This gives the impression that the subject is looking towards the viewer – without appearing confrontational

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