How to Maintain Relevancy in a Cloud World:

A Step-by-Step Approach to the Future Business of IT LISA LARSON VP, Enterprise Cloud Solutions

2 EAST COAST ANALYST DAY

DEVELOPERS RULE

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DEVELOPERS + CLOUD

http://www.serena.com/index.php/en/solutions/app-dev-delivery/infographic-application-development-priorities-2013/

THE CHANGING PRIORITIES OF IT

59%

48%

44%

38%

DELIVER APPS FASTER

BETTER ALIGN WITH BUSINESS

EXPAND USE OF AGILE

INCREASE INNOVATION

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MAINTAINING RELEVANCY IN A CLOUD WORLD

Innovate with a cloud-first mindset Transform by reimagining IT as a Service Provider Focus on your apps Change the game with hybrid cloud

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5 The step-by-step approach

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INNOVATE WITH A CLOUD FIRST

MINDSET

INNOVATE FUELING THE INNOVATION ENGINE

Cloud First Mindset

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SVE-0157-2DM-3N

IDEAS

IS THE IDEA VIABLE?

WHAT DO I NEED TO

EXECUTE?

TRADITIONAL WATERFALL VS. AGILE

PLAN DRIVEN

VALUE DRIVEN

WATERFALL The PLAN creates cost/

schedule estimates

AGILE RELEASE THEMES & FEATURES INTENT

drive estimates Fixed Estimated

• Requirements • Resources • Time

• Features • Resources • Time

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AGILE = A NEW WAY OF THINKING

AGILE APPROACH TRADITIONAL APPROACH

Complete solutions

Linear development process

Lock down change

Users specify all requirements at start

Functional modules

Short iterations

Experimentation, improvement & reprioritization

Users embedded throughout the process

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Release once per month Release once per day

Source: DriveDev

DevOps is about people, process, and technology producing outcomes

DEVOPS CREATES A CONTINUOUS DELIVERY MODEL

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TRANSITION TO DEVOPS

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CIO

Development VP of Dev

Portfolio 1 Dir of Dev

Portfolio 2 Dir of Dev

Operations VP of Ops

Ops Support Dir of Ops

App 1,2 Support Team: Ops Mgr

App 3,4 Support Team: Ops Mgr

App 5,6 Support Team: Ops Mgr

Infrastructure Services Dir. of Infra. Srvcs

App 7 Mgr

App 8 Mgr

App 1 Dev Mgr

App 2 Dev Mgr

App 3 Dev Mgr

App 4 Dev Mgr

CIO

App 1 Dev Mgr

App 2 Dev Mgr

DevOps Team DevOps Mgr

Portfolio 2 Delivery Dir

App 3 Dev Mgr

App 4 Dev Mgr

DevOps Team DevOps Mgr

Portfolio 4 Dir of SaaS App

App 7 Delivery Mgr

DevOps Team DevOps Mgr

Portfolio 5 Dir Infra. Services

Application 8 Mgr & Service

Desk

Infrastructure Services

Enterprise App. Delivery VP

Portfolio 1 Delivery Dir

Infrastructure & SaaS VP

BEFORE AFTER

BUILDING YOUR OWN DEVOPS TOOLBOX

Development Operations

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RE-IMAGINE IT AS A SERVICE PROVIDER Shift in the Role of IT…

OPERATORS

INNOVATORS & BROKERS

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IT’S NEW ROLE: TECHNOLOGY BROKER

Vet new technology providers

Ensure services are supportable and sustainable

Leverage proven technologies vs. recreating the wheel

technology BROKER

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AGILE IT: CONTINUOUS LEARNING

New technology New Automation New software and infrastructure

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CAPACITY PLANNING IS DEAD

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CLOUD FIRST FINANCIAL IMPLICATIONS

CAPEX & OPEX

CLOUD OPEX

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Develop Business Case

Maximize ROI (Fine-Tune Deployment Model)

Financial Instruments: TCO, NPV, IRR, Pay Back Period

Develop Success Criteria

Deploy Project

Decide on ROI Timeframe

Calculate Quantifiable Benefits

Identify Qualitative Benefits

Determine KPIs

Calculate ROI with Supporting KPIs

Identify Workload

Identify Next Project

Obtain Current Metrics

CLOUD INFRASTRUCTURE PLANNING

Cloud-First Mindset

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FOCUS ON APPS

WHAT IT DOES A LOT OF…

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Infrastructure Discovery

• Automatically discover infrastructure

• Map relationships

Proactive Performance Monitoring and Root Cause

Correlate alarms Predict issues Prioritize triage

Isolate and fix problems

Traffic Analysis and Predictive Capacity Planning

• Understand network behavior and how users and applications

consume resources (past, present, future)

FOCUS ON YOUR APPS NOT ON DATA CENTERS

Your Data Center Building, Operating & Maintaining

Ongoing Power, Labor & Cooling

Off Load CAPEX Investment Risk

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WHAT DEVELOPERS CONSIDER WHEN PICKING A NEW TECHNOLOGY

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Data Mining Sprint Cycles

Servers within Minutes

Easy  API’s  and  SDK’s

Consistent Dev/QA/Prod

Accessibility

Milestones

Flexibility

SaaS Enablement

Agility

Scalability

Portability

PaaS Services

WHAT IT CONSIDERS WHEN PICKING TECHNOLOGY

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Security SLA’s

More Security

Compliance

Redundant Infrastructure

Uptime

Backups

Disaster Recovery

Controlled Resources

Reliable Networking

Monitoring

CAPEX or OPEX

Predictability

WHAT DEVELOPERS WANT IT TO CARE ABOUT

Operations

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CHANGE THE GAME WITH HYBRID CLOUD

BEST-FIT CLOUD

HYBRID CLOUD

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CASE STUDIES

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SITUATION Web-based music video and entertainment service 68 million visitors/month 3 billion video streams/month

CHALLENGES Storage and transfer of large media files

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SOLUTION • Hybrid solution • RackConnect

for management of large media files

• Dedicated environment • Custom servers • Managed storage • Scalable

compute in the cloud for CPU-intensive transcoding

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SITUATION • 8,000 customers / 56

countries • Continuous deploy and

provision • 75 updates/day • Idea to production=20 mins. • Ran only Public Cloud

CHALLENGES • More control • More reliability (Goal=99.99%) • Image parity • Determine own destiny

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Diablo 108 Cores 0.9TB RAM

Essex

8/2012

224 Cores 1.8TB RAM Folsom 2,004 Cores

21TB RAM Grizzly 3,504Cores 37TB RAM

1/2013

BETTING ON 292

8/2013

166 16 9

11/2011

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x Efficiency in the same “big-data” workloads

INCREASE IN EFFICIENCY

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RACKSPACE APPROACH BEST-FIT HYBRID CLOUD EVOLUTION

CONFIDENTIAL AND PROPRIETARY

TODAY

GPU LARGE RELATIONAL

DB

GENERAL NETWORK APPLIANCES

WEB SERVERS

SMALL DBs

BATCH NoSQL HADOOP CUSTOM

CLOUD

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WITH PERFORMANCE

RACKSPACE APPROACH BEST-FIT HYBRID CLOUD EVOLUTION

MORE WORKLOADS

GPU LARGE RELATIONAL

DB

GENERAL NETWORK APPLIANCES

WEB SERVERS

SMALL DBs

BATCH NoSQL HADOOP CUSTOM

BETTER

CLOUD

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FUTURE

CONFIDENTIAL AND PROPRIETARY

GPU LARGE RELATIONAL

DB

GENERAL NETWORK APPLIANCES

WEB SERVERS

SMALL DBs

BATCH NoSQL HADOOP CUSTOM

CLOUD

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RACKSPACE APPROACH BEST-FIT HYBRID CLOUD EVOLUTION

THE STEP-BY-STEP APPROACH

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GETTING STARTED

1 2 3 4 5

Move to SaaS

applications.

Move common

workloads to hosted

cloud solutions

Move test/dev

platforms to cloud

Adopt a “cloud-first”  mindset for new apps

Tackle your legacy

application portfolio

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CRM - Customer

Relationship Management

HR tools Business intelligence,

reporting and analytics

Marketing and

campaign management

Travel and expense

management

MOVE TO SaaS

SaaS

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MOVE COMMON WORKLOADS TO HOSTED CLOUD SOLUTIONS

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Email Collaboration and content

management tools

Document management

Productivity apps

Hosted Cloud Solutions

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MOVE NON-PRODUCTION TEST/DEV PLATFORMS TO THE CLOUD 3

TEST/ DEV

Staging Environment

Developer Sandbox Quality

Assurance

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ADOPT A “CLOUD-FIRST” MINDSET FOR NEW APPS

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Cloud- First

Mindset

Web apps and websites

Proof of concepts and pilot

apps

Marketing campaigns

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TACKLE YOUR LEGACY APPLICATION PORTFOLIO

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What can be retired?

What can be replaced

with a SaaS app?

What needs to be

rewritten?

What needs to be integrated

with cloud services?

What are the migration & integration

costs that play into ROI?

Rationalize the portfolio

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TACKLE THE HUMAN FACTORS OF CLOUD ADOPTION

Training The Service

Provider Mindset

The impact of Continuous Integration and

Continuous Deployment on IT

Operations

Human Factors

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RETHINK THE BUSINESS OF IT

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AGILE APPROACH OPERATOR

CAPEX

Cost Center

System Administration

Data Center Operation

OPEX

Business Enabler

Automation

Service Provider

Builders Brokers

Waterfall Agile

“Our goal is to create the most CLOUD SAVVY customers in the industry”

OPENSTACK TRAINING

Rackspace Knowledge Center

GET SMART ON CLOUD

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API Documentation

THANK YOU