How To Lose Money Fast With Retargeting

How to Lose Money — What Not to Do:

Retarget everybody People treat retargeting like list building and try to

collect as many names as possible Cookie as many people as possible

This results in a HUGE retargeting pool

How to Make Up to 500% ROI on Your Ads

Retarget people who have shown interest in the product but have not converted yet

Most Profitable Retargeting Campaign Place a retargeting code on the order form People often land on the order form without completing the

order Why? That person was interested in the offer but something

happened and they did not place the order A retargeting form on the order form will show them ads and

try to bring them back – offer 10% discount, for example Use retargeting cookie to bring customer back to complete

the sale

Which Leads to Spend Your Retargeting Budget On

Target anyone who has officially become a “Lead” If a “Lead” comes to a website and enters their

contact information, they have made a “Qualifying Action”

These are the “Leads” a marketing campaign should target

50% of visitors to a landing page leave right away They are unqualified to buy and unqualified to

market to