how to live blog the election
TRANSCRIPT
How to Live-Blog (Chat, Tweet…) the
Election
October 11, 2012
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Erica RyanDigital Editor, Elections UnitNPR @EricaLRyan
Brady CarlsonHost, ATC, Social MediaNew Hampshire Public Radio@BradyCarlson
Guests:
Submit questions and share
live blog/chat/social media
examples on the right
Or email: [email protected]
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Erica Ryan NPR
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Erica Ryan NPR
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1. Live Chat
Three kinds of live blogs
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1. Live Chat
2. River of News Live Blog
Three kinds of live blogs
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1. Live Chat
2. River of News Live Blog
3. “Lazy River” of News Live Blog
Three kinds of live blogs
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What do I need to run a live blog?
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1.A host or lead blogger
2.Guests (if doing a live chat)
3.Backup!
4.An audience
What do I need to run a live blog?
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What can be prepared ahead of time?
Photo via CC, Roger H. Goun
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Advance notice:
1. Solicit questions from audience
2. Prepare basic background information
3. Gather source links together
4. Set up social media and news feeds you’ll follow
What can be prepared ahead of time?
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Breaking news:
Make sure you know how to use your tools
Go for it
What can be prepared ahead of time?
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Our goal:Share what we learn,
as we learn it
Live
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Bring our audiences into the center of the news
Represent the broader social media conversation
Promote information sharing and discussion
Helps us work toward our mission:“to create a more informed public”
NHPR Live Events: What do we do?
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Ongoing preproduction meetings, to coordinate on-air, online and technical teams
Give your online coverage a focus
• Website: live results, blog posts from the field
• Social media: aggregating real time coverage and conversation
Define digital roles
• Social media host
• Web manager
• Photo editor
• Blog editor
How do you prepare for live online coverage?
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Engage audiences BEFORE election night starts
• Promote on air and online
• Voter experiences
How do you prepare for live online coverage?
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Coordinate on-air and online
• Internal chat between hosts, reporters, producers, digital staff
• Work out language about hashtags and platforms
How do you prepare for live online coverage?
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Be the host of your social media channel
• Share what we know as it comes in, from the basics…
• …to news from the field
During the live event: best practices
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Inform…
But also engage:
During the live event: best practices
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During the live event: best practices
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As you wrap up, offer space for audience to keep talking:
During the live event: best practices
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Still learning what to measure:
• Pageviews?
• Live stream connections?
• New followers?
• New posts?
• Retweets?
• Emails or comments from listeners?
• Intangibles?
Measurement and feedback
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1. We can be where people are and serve them.
2. We can collaborate with listeners/followers and help each other become better informed.
3. It’s a lot of fun.*
*almost always
Is it worth it? Totally.
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Questions?
Live