how to leverage social media to grow your business
DESCRIPTION
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.TRANSCRIPT
![Page 1: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/1.jpg)
How to Leverage Social Media to Grow Your Business
By Ja-Nae Duane
![Page 2: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/2.jpg)
• Ja-Nae Duane
• @TheSunQueen
• Director of Social Media, Overdrive Interactive
• Author: “How to Start Your Business with $100” & “How to Create a Revolution: a Step-By-Step Guide from History’s Social Influencers”
About Instructor
![Page 3: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/3.jpg)
Quick Overview
![Page 4: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/4.jpg)
Technology Has Come a Long Way
![Page 5: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/5.jpg)
As Well As How We Interact With It
![Page 6: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/6.jpg)
Before
![Page 7: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/7.jpg)
Now
![Page 8: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/8.jpg)
![Page 9: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/9.jpg)
1 Out of Every 8 Minutes is Spent on Social
![Page 10: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/10.jpg)
Source: minutesteak.co.uk
![Page 11: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/11.jpg)
CHART OF THE DAY:Facebook’s Unbelievable Effect on The Rest of the Web (June 24, 2011)
![Page 12: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/12.jpg)
Measuring ROI form Social is #1 Challenge
![Page 13: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/13.jpg)
Problem: Marketing is fragmentedEconsultancy 2010
![Page 14: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/14.jpg)
Integrated Digital StrategySearch Engine Optimization
Paid Search Management
Online Media
Social MediaCreative, Website
Development
Email, Marketing
Automation
Analytics
DigitalStrategy
![Page 15: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/15.jpg)
“And Then What?”
![Page 16: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/16.jpg)
ConvertCaptureDrive
Optimize
Overdrive Marketing InfrastructureYour Brand
List all the ways you intend to drive site traffic (banners, SEM, SEO, etc):
List your offers, calls to action and conversion points of contact (house ads, landing pages, micro sites, Facebook tabs, etc.):
List all of your post data capture actions (triggered events, email, phone calls, tweets, status updates, thank you page offers, etc.).
How are you continuing the engagement or relationship?
What are you measuring? (Clicks, actions, leads, cost per lead, sales, cost per sale, etc.):
![Page 17: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/17.jpg)
Problem:
Recommendations lack staying power
Problem: Recommendations lack staying power
![Page 18: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/18.jpg)
Recommendations Influence Purchases
Harris Interactive 2010 Google research study 2011
84%
Use online sources when deciding what
to buy
71%
Say reviews from family members or friends influence
purchase decisions
![Page 19: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/19.jpg)
Social = Core Human Behavior
![Page 20: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/20.jpg)
You Are Not Alone
![Page 21: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/21.jpg)
Connect Like-Minded Individuals
![Page 22: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/22.jpg)
Social Sharing is the Glue
Site Badges:
Content Specific:
![Page 23: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/23.jpg)
4,000
Personalized Search Results
![Page 24: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/24.jpg)
Problem:
Recommendations lack staying power
Problem: Not Enough Resources
![Page 25: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/25.jpg)
Sources
•Company
•Employees
•Customers
•News/Media
•Blogs
•Social
•Vendors
•Marketing
•Advertising
•Government
•Events
Content Stream
Social/Viral Distribution•Posts/Comments•Blogs/Chatter•Search Engine Results•Media Pickup
Social Platform
•Tips/Best Practices•Data/Research •News/Announcements•Offers/Promotions•Products/Features•Tweets/Updates/Posts•Photos/Videos•PDFs/Presentations
Source & Push Valuable Content
![Page 26: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/26.jpg)
Importance: What fast, light weight, valuable assets that can you create that are easily shared and distributed?
• Establish points of value– Document things your target audience cares about that are related
to what you do– Create content that are actually useful
• Brainstorm ideas - think useful and easy– Infographics, checklists, guides, powerpoint decks, etc.– Sketch something out
• Map out placement and promotion– Document how will you promote the asset socially
Creating Light Weight Content
![Page 27: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/27.jpg)
Automate What You Can
![Page 28: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/28.jpg)
Begin Creating a Strategy
![Page 29: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/29.jpg)
Take it Step by Step
![Page 30: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/30.jpg)
Create Your Sales Funnel
![Page 31: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/31.jpg)
Identify Target Personas
![Page 32: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/32.jpg)
Listen
![Page 33: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/33.jpg)
Weave Your Message
![Page 34: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/34.jpg)
Make Your Message Clear
![Page 35: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/35.jpg)
Create Light Weight Content
![Page 36: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/36.jpg)
Have an Editorial Calendar
![Page 37: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/37.jpg)
Buyer Needs
Your Capabilities
Where Opportunity Lies
![Page 38: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/38.jpg)
Everyone is Different
![Page 39: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/39.jpg)
Time Management
![Page 40: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/40.jpg)
Eliminate Waste
http://www.flickr.com/photos/charliebrown8989/323755410/
![Page 41: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/41.jpg)
Simplify Tasks
![Page 42: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/42.jpg)
Focus on Priorities
![Page 43: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/43.jpg)
Things We Value Take Time to Build
![Page 44: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/44.jpg)
Measure Success
![Page 45: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/45.jpg)
Start Small and Test Often
![Page 46: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/46.jpg)
![Page 47: How to Leverage Social Media to Grow Your Business](https://reader035.vdocuments.us/reader035/viewer/2022081413/545bb09eb1af9f9b298b45a8/html5/thumbnails/47.jpg)
/TheSunQueen/OverdriveInteractive
@TheSunQueen@Ovrdrv
/GoogleJaNae
Let’s Connect!