Leveraging

Professional

Conferences

For Business

GROWTH

“Getting out and hearing from people who are

doing what you do, but differently, can

REIGNITE your enthusiasm.

Allen Mireles

PharmaAcumen

Attending Participating

Leveraging conferences for business growth boils down to

two MAIN ACTIONS:

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Benefits of ATTENDING

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1. EXPAND YOUR NETWORK

Meet people who

share your

passion

Refresh

relationships with

acquaintances

Work to solve

common industry

problems

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Today, probably even more than ever before,

networks are a key form of SOCIAL

CAPITAL for achieving goals in both your

professional and personal lives.

Dorie Clark

“

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2. MEET FIELD EXPERTS

Compare notes,

problem solve and

get ideas from them

Obtain a new

partner, mentor,

or friend

Harness their

networks to acquire

new clients

PharmaAcumen

“At a breakout session you may find yourself

sitting next to your next customer or mentor.

Or, if you don’t go, maybe your TOUGHEST

COMPETITOR will be sitting in your seat.

Rich Brooks

PharmaAcumen

3. BECOME A THOUGHT LEADER

Raise the visibility

of your business

among peers

Gain collegial

respect and

recognition

Increase exposure

to prospective

clients

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“When you are active in your industry, you can

develop a reputation as an EXPERT to your peers

and your clients.

Thom Singer

PharmaAcumen

4. FIND SOLUTIONS

Discover the latest

tools and other

resources

Remain abreast

of industry trends

and trajectories

Find new services

and product

vendors

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“[Companies] often have tools to display that we

haven’t seen yet. Apps that make us faster, less

prone to costly mistakes, or give us some other

sort of EDGE.

Rich Brooks

PharmaAcumen

How to PARTICIPATE

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“There is POWER in being connected to other

people who are active in your line of work, but

it can also be easy to talk yourself out of

committing to that annual meeting year after

year.

Thom Singer

PharmaAcumen

1. VOLUNTEER

Help run the

conference, find

speakers, and

organize events

Assist with

setting up, tearing

down, and

registration

Meet conference

insiders and

increase access to

VIPs

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“Being willing to get your hands dirty and

help wherever needed is a great way to

CONNECT in person with the people

organizing the conference.

iBlog Magazine

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2. BECOME A SPEAKER

Lend increased

credibility to your

business

Help others solve

similar problems

Garner broader

interest in your

business

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“Think about who the audience is and

what works for them, and DELIVER

high-quality content.

Tim O’Reilly

PharmaAcumen

3. JUGGLE WORK DEMANDS

Apportion time

just for conference

activities

Be unreachable

during conference

events

Work on business

matters offsite

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“For hard resets, conventions and conferences

can be INSPIRING.

Kelly Sue DeConnick

PharmaAcumen

4. REMAIN ACTIVE

Join any local

chapters of the

conference

Keep in touch with

new members of

your network

Prepare for next

year’s conference

in advance

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“It is the PEOPLE that bring the ROI to

your time at a conference.

Thom Singer

PharmaAcumen

Want MORE?

We develop products and educate customers

in the pharmaceutical industry.

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