Brought to you by

If content is king, then context is the emperor.

How to Launch Proximity Campaigns

Live Tutorial

OverviewWe know there is a learning curve to any technology. We want to offer as much support as we can. In thirty minutes we hope that you will be inspired by the potential of proximity marketing feel be ready to launch your campaign.

1. Proximity Basics & Best Practices2. Beacon Troubleshooting3. Dashboard Overview4. Setting Up a Campaign

Proximity Basics & Best Practices1. Choosing between NFC,

QR codes, beacons and geofencing

2. Who is using it?3. Why is it so exciting?4. What are some

concerns?5. How can we implement

it effectively?

Choosing Beacon and NFC Hardware

When purchasing, keep in mind:● Battery length● Housing (well designed, sturdy, size

etc.) ● NFC: How much memory is

available?● Beacons: What chip and antenna? Is

it easy to configure?

Choosing Proximity SoftwareWhen purchasing, ask:● Is it easy to integrate?● Is it flexible and

scalable?● Is it secure and stable?● Does it have a REST

API? What can you do with it?

● Is it beacon agnostic?

Beacon Troubleshooting1. There should be 3G or (preferably) WIFI internet

connection on.2. Bluetooth should be enabled.3. 'Sharing Connection' should be disabled.4. Location services should be enabled. You can check this

at Settings > Privacy > Location Services.5. Location services permission for the app should also be

enabled.6. Beacons should be emitting.7. The UUID in the dashboard should match the UUID of the

Beacon.*If you think it might be the beacon, download beacon

emitter and test using this app

Movintracks Dashboard Overview

1. Campaigns: configure the interactions that will happen on the user’s device.

2. Points: configure the interest points where the Beacons will be installed.

3. Reports: get information and monitor the campaigns.

4. Profile: configure the main settings.5. Wake up devices: send a signal to all

mobiles with the app installed to download new campaign content.

Setting Up a Campaign

1. Set up your beacons/NFC/Geofencing (see troubleshooting slide)

2. Create a zone and assign a point to a zone 3. Create a campaign4. Effectively use triggers and actions5. Analyze the data and improve for next time

Trust us, this is much better live :)

If you missed this live tutorial, check out this link to see when we will offer our next one:movintracks.io/proximitytutorial