how to launch a successful pop-up shop

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Powered by HOW TO LAUNCH A SUCCESSFUL POP-UP SHOP

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https://www.33voices.com | The founders of Exo Protein, Zady and Bucketfeet share strategies behind effective pop-ups for e-commerce brands. What’s the best pop-up you’ve ever visited? Tweet us @33voices for a chance to be featuring on our newsletter and website. Have a question? Ask a founder: http://bit.ly/1zuYGs8

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Page 1: How to Launch a Successful Pop-Up Shop

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HOW TO LAUNCH A SUCCESSFUL POP-UP SHOP

Page 2: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Exo Protein

Prioritize locations where your early adopters spend their time. Whether it’s a Crossfit gym or a

tech convention, share your product in their natural environment and empower them with the role

they can play in a better future.

Page 3: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Zady

Shopping will always be a visceral experience. Display your designs in the context of your movement

and allow customers to intimately engage with each one.

Page 4: How to Launch a Successful Pop-Up Shop

INSPIRED BY:BucketFeet

Incorporate experiences in the store that aren’t related to selling your product. Whether an interactive wall encouraging customers to write their memories, oran art gallery with rotating artists, engage individuals’

senses before thinking about their wallets.

Page 5: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Zady

Offline interaction is your chance to share your story. To lead with your mission, educate

a customer the moment they walk into your pop-up. Try explaining your movement with a sign clearly

detailing each chapter in your story.

Page 6: How to Launch a Successful Pop-Up Shop

INSPIRED BY:BucketFeet

To make the event irresistible, create a one-of-a-kind experience that’s short term. Make changes fast and

promote visiting the store as a limited opportunity.

Page 7: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Zady

E-Commerce startups are still brands. Commit yourself to building meaningful relationships

with your customers offline.

Page 8: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Exo Protein

Once you cultivate a customer relationship, follow up with personal emails and phone calls to learn about his or her experience with your product or service.

Page 9: How to Launch a Successful Pop-Up Shop

INSPIRED BY:BucketFeet

Follow in Steve’s footsteps by drawing people in with beautiful design, exceptional service and

a new experience promised each visit. To cultivate brand evangelists, prioritize an engaging experience above selling your product.

Page 10: How to Launch a Successful Pop-Up Shop

INSPIRED BY:Exo Protein

To promote viral word of mouth marketing, provide tangible items demonstrating that users

love your brand. Try buttons, apparel, and hats with humorous sayings, proactive statements, or your

logo to encourage people to ask, ‘why?’

Page 11: How to Launch a Successful Pop-Up Shop

What’s the best pop-up you’ve ever visited?

tweet us!

Tweet us @33voices for a chance to be featuring on our newsletter and website.

Page 13: How to Launch a Successful Pop-Up Shop

Want to learn more about something?

Page 15: How to Launch a Successful Pop-Up Shop

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