how to launch a social media career
DESCRIPTION
This is the slide deck I used when I led a workshop at the APEX Conference in February 2014. I will reupload with the audio from the lecture once it is processed.TRANSCRIPT
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How to Launch a Career in Social Media
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You Don’t Have to Be the Zuck
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Creative Agencies & Media Buying
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Social Management & Analytics
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Anatomy of a Social Organization
Community Managers Social Listening
Social Care
HR and Social Policies
Socially EmpoweredBusiness Units
Social Strategy
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Social Media Marketing
More precise than direct mail.
Creative and emotional brand impact of TV.
As measurable as Web.
Not to mention: Less expensive, built for mobile, a two-way relationship with our customers with targeting that goes beyond demographics.
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Specific & Intuitive Targeting
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Traditional to Digital
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How Do We Get Your Attention?
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Bell CANADA
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WE’RE FANS TOO
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BELL LET’S TALK
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Social Care
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Listening & Intelligence
Sochi 2014 Olympic Commercial
1 – SuperbowlSunday
2 – Globe and Mail Article
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Social Intelligence
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How to Get an Interview
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If Everyone’s a Social Expert...
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Cover Letters: Annoying but Necessary
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Highlight the Right Skills
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Keep Your Stalking Subtle
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Impact > Design
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Recommendations are Key
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Keep it Professional
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Assume I have a 30 Second
Attention Span
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Questions?
@theworldisflatt