how to launch a product

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Nauman Victor Roll No : 36 HOW TO LAUNCH A PRODUCT.

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Page 1: How to launch a product

N a u m a n V i c t o r

Roll No :3 6

HOW TO LAUNCH A PRODUCT.

Page 2: How to launch a product

There are three phases of launching a product:-

1.Market Research

2.Prelaunch

3.Launch

Page 3: How to launch a product

1. Market Research

It is always better to make a research on what is a customer’s choice and what is the type of product that will satisfy a customers needs.

• Market needs

Page 4: How to launch a product

• Position

In the market research, position plays a very important role. There is a competition between your product and other’s product. Only best product makes it to the first position.

Page 5: How to launch a product

• Price and Quality

A customer decides purchasing after observing price and quality of product. The research should be made very smartly before setting price.

Page 6: How to launch a product

• Know strong points of competition

Every business has competitors. Understanding the strengths and weaknesses of your competitors will help in success and survival of product.

Page 7: How to launch a product

2.Pre Launch

•Creating coming soon advertisement

Let customers know what is coming soon by news papers, public service announcements, internet advertisements , radio advertising; etc

Page 8: How to launch a product

•Online marketing

Making a business website can help in attracting so many customers . This will also help in advertising internationally.

Page 9: How to launch a product

•Choosing the right time

Starting too late, and your product will flop. Starting too early will also make your product to fail in attracting customers. For best results, launch your product at peak of demand.

Page 10: How to launch a product

• Selecting a suitable name

Make no mistakes while selecting the name of your product. Suitable name will give a good impression on public. Easy name is easy to remember.

Page 11: How to launch a product

Launch

•Contact your distributers

Give your distributers plenty of forward notice of your new product. More distributers means more sale.

Page 12: How to launch a product

• Level of risk

Risk involves in every type of business. There is always a chance of getting your product flop. Be careful about the disadvantages of your product.

Page 13: How to launch a product

• Feedback

Social websites is the most helpful way of getting feedback on your product. On social websites, it is easy to calculate the ranking and value of your product.