how to interpret facebook conversion report
TRANSCRIPT
![Page 1: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/1.jpg)
How to Interpret the Facebook Ads
Conversion Report
![Page 2: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/2.jpg)
There are so many ads on Facebook.
![Page 3: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/3.jpg)
Many of them
became successful.
![Page 4: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/4.jpg)
They have achieved
great results.
![Page 5: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/5.jpg)
So if you have not
yet used
Facebook, …
![Page 6: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/6.jpg)
Use it now!
![Page 7: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/7.jpg)
You can generate
more sales.
![Page 8: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/8.jpg)
You can generate
more leads.
![Page 9: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/9.jpg)
This is just very
easy.
![Page 10: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/10.jpg)
First is this:
![Page 11: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/11.jpg)
Log into your
Facebook account.
![Page 12: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/12.jpg)
Just type your email
or phone number.
![Page 13: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/13.jpg)
![Page 14: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/14.jpg)
Then, enter your
password.
![Page 15: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/15.jpg)
And click Log In.
![Page 16: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/16.jpg)
![Page 17: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/17.jpg)
You should
remember this:
![Page 18: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/18.jpg)
For the security
of your account.
![Page 19: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/19.jpg)
Your password should
be a combination of
these:
![Page 20: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/20.jpg)
Words, letters,
numbers and
symbols
![Page 21: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/21.jpg)
Then, you are
navigated to your
page.
![Page 22: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/22.jpg)
At the left hand
corner, choose
“Create Ad”.
![Page 23: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/23.jpg)
![Page 24: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/24.jpg)
Then, you are
navigated to this.
![Page 25: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/25.jpg)
Your Ad Manager Page View
![Page 26: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/26.jpg)
For better
understanding, let’s
have this:
![Page 27: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/27.jpg)
What can we see
on Ads Manager?
![Page 28: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/28.jpg)
You can view.
![Page 29: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/29.jpg)
You can make
changes.
![Page 30: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/30.jpg)
You can see
results.
![Page 31: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/31.jpg)
These are all for all
these:
![Page 32: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/32.jpg)
All your campaigns
![Page 33: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/33.jpg)
All your ad sets
and ads.
![Page 34: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/34.jpg)
This depends on
what you want to
view.
![Page 35: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/35.jpg)
![Page 36: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/36.jpg)
Just click the
dropdown menu.
![Page 37: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/37.jpg)
Then, choose which
one you want to
update.
![Page 38: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/38.jpg)
Whatever you
choose, …
![Page 39: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/39.jpg)
The same metrics
are involved.
![Page 40: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/40.jpg)
Let’s try to look at
these metrics.
![Page 41: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/41.jpg)
What is the use of
Delivery?
![Page 42: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/42.jpg)
![Page 43: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/43.jpg)
It shows whether
these are running:
![Page 44: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/44.jpg)
Campaign, ad set
or ad.
![Page 45: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/45.jpg)
What about the
Result?
![Page 46: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/46.jpg)
![Page 47: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/47.jpg)
What can you see in here?
![Page 48: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/48.jpg)
It’s the action as a
result of your ad.
![Page 49: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/49.jpg)
It is also based on
your objective.
![Page 50: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/50.jpg)
What about
Reach?
![Page 51: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/51.jpg)
![Page 52: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/52.jpg)
It shows the number
of people…
![Page 53: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/53.jpg)
your ad was
shown to.
![Page 54: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/54.jpg)
Let’s move on to
Cost.
![Page 55: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/55.jpg)
![Page 56: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/56.jpg)
It’s the average
you paid for each
action.
![Page 57: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/57.jpg)
This is associated
with your
objective.
![Page 58: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/58.jpg)
What is the feature
of Amount Spent?
![Page 59: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/59.jpg)
![Page 60: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/60.jpg)
It’s the total
amount you’ve
spent.
![Page 61: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/61.jpg)
It’s the dates
you’ve selected in
your Ads Manager.
![Page 62: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/62.jpg)
Lastly, it is the End!
![Page 63: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/63.jpg)
![Page 64: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/64.jpg)
It’s the date your
campaign is
scheduled to end..
![Page 65: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/65.jpg)
The campaign’s
start and end is are
based on this:
![Page 66: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/66.jpg)
The scheduling of
the ads within it.
![Page 67: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/67.jpg)
These are not yet
enough.
![Page 68: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/68.jpg)
For more excellent
managing of your
ads, …
![Page 69: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/69.jpg)
You need to do
more.
![Page 70: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/70.jpg)
At the top right is
the Filter dropdown.
![Page 71: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/71.jpg)
![Page 72: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/72.jpg)
This is very useful.
![Page 73: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/73.jpg)
By default,
nothing is filtered.
![Page 74: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/74.jpg)
However, these
information can be
filtered:
![Page 75: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/75.jpg)
Delivery, Objective,
Buying Type
![Page 76: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/76.jpg)
Placement
and Metrics
![Page 77: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/77.jpg)
You can also
create new filter.
![Page 78: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/78.jpg)
Just click this
![Page 79: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/79.jpg)
![Page 80: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/80.jpg)
By default, you
can see…
![Page 81: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/81.jpg)
the results in the
past 30 days.
![Page 82: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/82.jpg)
![Page 83: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/83.jpg)
But you can have the
following options:
![Page 84: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/84.jpg)
Lifetime, Today,
Yesterday
![Page 85: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/85.jpg)
Last 7, 14 or 30
days
![Page 86: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/86.jpg)
Last Month, This
Month
![Page 87: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/87.jpg)
The good thing
is…
![Page 88: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/88.jpg)
You can custom
the date range.
![Page 89: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/89.jpg)
The options
![Page 90: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/90.jpg)
To customize your date range
![Page 91: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/91.jpg)
At the far right is the
dropdown for
Columns.
![Page 92: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/92.jpg)
![Page 93: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/93.jpg)
It has many
customizable
options.
![Page 94: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/94.jpg)
Performance is
preset by default.
![Page 95: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/95.jpg)
It focuses only on
columns on
performance.
![Page 96: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/96.jpg)
It is mainly your
objective.
![Page 97: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/97.jpg)
![Page 98: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/98.jpg)
If you don’t want to
use a preset,
![Page 99: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/99.jpg)
You can click
customize columns.
![Page 100: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/100.jpg)
![Page 101: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/101.jpg)
You can choose
which one you want
to see.
![Page 102: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/102.jpg)
![Page 103: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/103.jpg)
If you have already
chosen, click apply.
![Page 104: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/104.jpg)
Another important
part is Breakdown.
![Page 105: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/105.jpg)
You could break
down Facebook
performances.
![Page 106: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/106.jpg)
Select from these categories.
![Page 107: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/107.jpg)
You can also add
break down by
action…
![Page 108: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/108.jpg)
Or by time.
![Page 109: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/109.jpg)
![Page 110: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/110.jpg)
Now that you
know
![Page 111: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/111.jpg)
You can always
improve and
innovate.
![Page 112: HOW TO INTERPRET FACEBOOK CONVERSION REPORT](https://reader034.vdocuments.us/reader034/viewer/2022051101/5871d7c11a28ab423c8b6ed7/html5/thumbnails/112.jpg)
Thank you for
watching.