REMARKETING

WHAT IS REMARKETING?

Remarketing = Retargeting by AdWords

WHAT IS RETARGETING?

TYPES OF RETARETING

site-wide (general) dynamic

SITE-WIDE REMARKETING

All Pages Trigger

Google AdWords

RemarketingTag

DYNAMIC REMARKETING

dataLayer

Trigger

Google AdWords

RemarketingTag

dataLayer.push({’event': fireRemarketingTage,'google_tag_params': { 'ecomm_prodid': prodid, 'ecomm_pagetype': 'product', 'ecomm_totalvalue': totalvalue } });

Installation:- manual- Plugin- DOM-Scraping

Google Merchant

Center Feed

Too fast?Watch the video here:

http://youtu.be/WRHEjz5s2VE

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