how to inspire action and build movements with video
TRANSCRIPT
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How To Inspire Action and Build Movements With Video
#startstorytelling
Annie EscobarEthan Goldwater
Rob Wu
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Download the free e-book and worksheet:
www.startstorytelling.com
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Why stories? Why now?
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We are a storytelling species.
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We are the stories we tell ourselves.
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Storytelling has been democratized.
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Your job is to catalyze your audience to be story-
sharers.
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Why Video for Storytelling?
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[VIDEO] 3 Most Common Mistakes Non-Profits Make With Video
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Solving Problem 1: Eagerness Without Intentionality
Create a plan that is oriented towards your goals.
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Step 1: Examine Motivation and Resources
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Step 2: Build the Foundation
Who is your target audience?What is your vision?What makes you different?What is your personality?
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Step 3: Develop the Core Message
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Step 4: Refine the Story
1. Brainstorm a story that will communicate core message
2. Define protagonist and the 'train'
3. Confirm visual approach
4. Develop the story structure
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Step 5: Check Back In
Will this video be meaningful to our supporters?
Is this content sharable?
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Step 6: Set Goals
Fundraising | Advocacy | Engagement
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Step 7: Logistics
decideBudget | Outsourcing | Timeline
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Problem 2: The Program Trap
Solution: Tell Compelling Stories
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Tell stories that are SHARABLE.
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There is no such thing as just a story. A story is always charged with meaning... And we can be sure that if we know a story well enough to tell it, it carries meaning for us. -Robert Fulford
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What videos work?Powerful Non-profit Video
Genres
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Impact StoriesIt's not what you do, but why you do it.
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Movement Portraits
What vision unites your supporters? What inspires them
to take action?
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Vision Video
What kind of world do you want to create?What is unique about how are you making that happen?Theory of Change.
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Advocacy Film
What is the experience of the people who are affected by your issue?
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Campaign Launch Film
What big/achievable goal are you trying to achieve & why does your supporters' actions matter?
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Microsites/Online Annual Reports
Tell impact stories and create a campaign.
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[Ibi's Story]
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It's all about vision and impact.
Ingredients of videos that inspire
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Focus on one individual.
Ingredients of videos that inspire
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Made to Stick
Simple.Unexpected. Credible. Concrete. Emotional. Story.
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Tell anecdotes that demonstrate
transformation.
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Make your organization a movement.
We all want to belong.
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3 plots proven to inspire
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Challenge plot
A protagonist succeeds against an enemy.
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Connection plotPeople develop a connection over a
divide.
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Creativity PlotSomeone makes a
breakthrough.
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Structuring an impact story
Protagonists are people,not programs or organizations.
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Step 1: Pose a Question
Open gaps before you close them.
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Step 2: Tell the Story of the Struggle
What's at stake?
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Step 3: The moment of change
What insight or change occurred? (your core message)
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Step 4: Resolution with Revelation
One step towards your vision.
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Step 5: Call to Action
What can your audience do & how does their action matter?
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Our call to action:
Write me an email tonight or tomorrow with a question, a connection or a
collaboration. [email protected]
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Download the free e-book and worksheet:
www.startstorytelling.com
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