33% of U.S. online consumers have made a purchase based on

recommendations from Facebook

SOURCE: Friday Corner: 10 Mobile Marketing Stats

500Mmobile monthly active users worldwide.

SOURCE: newsroom.fb.com, April 2012

Fans and their friends overall bought 16% more frequently in store when exposed to paid media

Source: The Power of the Like II, comScore and Facebook, June 2012

#FB4BIZ WELCOME!

DAN SLAGEN Head of Paid Marketing, HubSpot

CHRIS LUO Head of Global SMB Marketing, Facebook

Facebook’s

1

steps

to Business SUCCESS WORKSHOP

2

3 4

Facebook’s

1

steps

2

3 4

Connect to New Fans with Facebook Ads

Everything on Facebook Starts with Your Page

Engage Your Fans with Quality Content

Influence the Friends of Your Fans

Everything starts with your Facebook Page

Pages

YOUR PAGE

THE WORLD

1

INTERACT WITH FANS

ACQUIRE FANS

Connect to New Fans with Facebook Ads

2

ENGAGE

3

Facebook’s

1

steps

2

3 4 Influence the Friends of Your Fans

Andy likes HubSpot.

HubSpot

Connect to Your Customers

Connect to Your Customers’ Friends

People are connecting with their favorite businesses

901M people on Facebook

3.2B likes and

comments on daily

These Connections Are Happening on a MASSIVE Scale

Fans Are More Valuable When They

Impact Their Friends

Facebook

901MM users

Friends of fans

650K friends

Fan base

5K fans

Grow YOUR Business with Facebook

Company YOUR

1

2

3

4

5

6

to Influence

the Friends

of Your Fans

#FB4BIZ

TIPS

SPONSORED

STORIES VS

FACEBOOK ADS

#FB4BIZ

1

Ad Sponsored Story

Ad Sponsored Story

Post Like

Check-in

Post Comment

Event

Other Stories you can Sponsor:

Apps Domain

RUN PAGE LIKE

SPONSORED

STORIES

#FB4BIZ

2

RUN PAGE LIKE SPONSORED

STORIES

SPONSOR YOUR

CHECK-INS

#FB4BIZ

3

Encourage Your Customers to check-in

Chris checks-in at HubSpot

HubSpot Sponsor Chris Check-in

DOMAIN LIKE

SPONSORED

STORY

#FB4BIZ

4

What happens What you can do

How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol

www.HubSpot.com Facebook Domain Sponsored Story

Great event

www.hubspot.com

Free Workshop: Four Steps to Achieving Business Success with Facebook

TRACK THE

PERFORMANCE

OF YOUR

CAMPAIGNS

#FB4BIZ

5

REVIEW ADS MANAGER REGULARLY

A/B test your ads

Best Practice

Watch the Response graph

Monitor your reach (10K+)

UNDERSTAND

THE AD

CREATE FLOW

#FB4BIZ

6

Chose your page (or app/place/event/domain)

What do you want to promote?

What do you want people to see?

What do you want to promote?

What do you want people to see?

KEEP AN EYE ON YOUR

ESTIMATED REACH

RUN PAGE LIKE SPONSORED

STORIES

Narrow Targeting Broader Targeting

RUN PAGE LIKE SPONSORED

STORIES

Narrow Targeting Broader Targeting

THANK YOU!

DAN SLAGEN Head of Paid Marketing, HubSpot

CHRIS LUO Head of Global SMB Marketing Facebook

#FB4BIZ

All-in-OneMarketing Software

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EVENT SNAPSHOT

AUGUST 27-30, 2012

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