how to increase website sales & leads by 20% in 10 weeks
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TRANSCRIPT
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How to Increase Website Sales & Leads
By 20% in 10 Weeks
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What is Conversion
Your Web Page
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What is Conversion
Your Web Page
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TRAFFIC + CONVERSION = PROFIT
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Split TestingA – Original B – New Version
89.8% Lift in Free Account Sign Ups
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Finding Things to TestUser Intentions
Your Web Page
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Finding Things to TestUser Intentions
Your Web Page
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• Identify a Problem• Research • Analyse and Evaluate Options• Purchase
Finding Things to TestBuying Cycle
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4Q - iperceptionsLogo
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Finding Things to Test
Top Landing Pages
Top Traffic Source
E.g. Top Organic Keyword
Follow Most Common Path to the End
Become a Customer
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Finding Things to TestShopping Cart Abandonment
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Finding Things to TestUser Experience
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“Quick Guess” or “Best Practice”• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials
Finding Things to Test
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Objection vs Counter Objection
Objection• Don’t trust your company
• Don’t believe in product
• Don’t understand
• Too risky
Counter-objection
Finding Things to Test
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Finding Things to Test
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Prioritise
• Double Conversion Rate?• Easy to Implement?
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Design: Wireframing
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Testing
• A/B Testing– Structural Changes
• Multivariate Testing– Refinement
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What it Means to the Business
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Summary
• Find Things to Test• Prioritise for Impact• Test• Increase Profits
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Website Audit
£99£300
Until Friday 18th November
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Contact
[email protected]@ConversionRate_www.conversion-rate-services.com
Download the White Paper:How to Increase Website Sales & Leads
By 20% in 10 Weeks
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Testing : Split Test Example
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Split Test Example
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Analyse: Quick Guess
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Conversion Optimisation Process
4. TEST
2. DESIGN
3. IMPLEMENT
1. ANALYSE
5. RELEASE
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Thank you!