“how to increase member participation” by the university of adelaide chapter @2002 “how to...
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“How to Increase Member Participation” by The University of Adelaide Chapter @2002
“How to Increase Member Participation”
presented by
Tony Scoleri and Ching-Yoong Chang
The University of AdelaideAustralia
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Schedule… Member Participation Obstacles Why Increasing Member Participation? How to Attract Members? Key Point Reward System (KPRS) The Process of Developing KPRS Chapter Merchandise to Strengthen KPRS KPRS Publicity Member Motivation and Recognition The Administration of KPRS Feedback from Members on KPRS Resources
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Member Participation Obstacles
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
What are the Obstacles? Golden Key is founded upon the principle of
“voluntary participation” so members are not required to attend meetings or events
Other obstacles: ineffective publicity and not enough interest/benefits
Further obstacles: type and number of activities organized
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Why Increasing Member Participation?
Raise the profile of Golden Key and awareness within the University community
– Additional support from the University
(e.g: get activity grants)
Create more networking opportunities
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
How to Attract Members? Once inducted, members want other benefits
– When they organize activities– When they participate in activities– Receive free gifts or discounts– Do activities that they like (indoors/outdoors,
physical/intellectual…etc)
The Chapter should try to provide a variety of events to members
People should be rewarded fairly according to their level of participation
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Key Point Reward System (KPRS)
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
What is KPRS? One of the best tools to attract people to the
various activities is implementing an Incentive Program
Reward active members in a well-defined manner according to the KPRS we developed with some reference from the Golden Key US Chapter Planning Guide
It can be easily customised to suit your chapter
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Important Features of KPRS
Let members accumulate points easily as they participate in chapter’s activities
Encourage short/long term involvement Fair for everyone Targets a wide audience, eg. FROG Generating funds through the selling of chapter
merchandise Provide members the opportunity to become
active and get rewarded accordingly
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
The Process of Developing KPRS
Outline the important features of the KPRS Form a KPRS working party The system must be made flexible enough Different scheme for chapter officers Discussion among officers for further comments
and suggestions Design the reward card and stamps Create chapter merchandise to complement the
KPRS
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Sample Reward Card/Stamps
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Chapter Merchandise to Strengthen KPRS
Create a few items for members to purchase Could be used to reward active members Good promotion for the chapter among the
community Form a subcommittee to shop around for a reliable
supplier and design the items’ artwork Always start with simple items such as T-shirt,
baseball hat, badge, pen
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Merchandise Artwork
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Tips on Chapter Merchandise Survey members for the items which they are
interested in purchasing Acquire items quotes from different suppliers and
then bargain for better offer Set a reasonable margin between the selling price
and actual cost in a way that the chapter would not be compromised when rewarding members
Selling prices must be affordable for students and competitive with market prices
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Publicising the Key Point Reward System
Use email, primarily your chapter email alias. Put posters around your university advertising
KPRS, and the rewards associated with attending chapter events.
Put posters around your university advertising each specific event, and the KPRS reward associated with attending.
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Publicising the KPRS
Perhaps gain sponsorship from other organizations, who can contribute rewards for the scheme, or add points to it.
Advertise events on your chapter website, and have links to the appropriate KPRS information.
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Member Motivation and Recognition
Motivate members by offering special discounts on Golden Key or university merchandise if they reach a certain point level. Other incentives such as gift vouchers etc. can add value to the KPRS.
Remind members about events and the points associated with participating in them.
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Member Motivation and Recognition Recognize those members who have participated
in events throughout the year. A reward may consist of a voucher to an on campus or general retail store.
Members could be recognized at the induction ceremony or a special ceremony (perhaps a morning/afternoon tea). Perhaps involve honorary members and other university dignitaries.
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
The Administration of the Key Point Reward System
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Keep a Spreadsheet
A spreadsheet of all members and non-members involved in the KPRS must be kept
The spreadsheet must be updated after every meeting and event
The spreadsheet will only need to include ongoing information that will be added up at the end of the year
All other points will be stamped on their card at the time of achieving them
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Why keeping a record?
The spreadsheet will be an ongoing record kept throughout the year
At the end of the year you can use this information to calculate the relevant points that members have achieved
The member’s card will need to be stamped accordingly
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
What information must we include in the spreadsheet?
The spreadsheet should only contain the following:
- Name
- Attendance at Exec Committee meetings
- Attendance at Chapter activities
- Assistance at Campus Awareness events
- Points rewarded
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Feedback from Members on KPRS
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Feedback
Feedback is an essential part in– continuing a chapter’ success– Improving some areas
Need to design a survey form that is quick and easy to complete
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
The Survey Form This form should be distributed to all members at
the end of the year via e-mail It should be sent back electronically to the person
in charge of KPRS for further ACTIONS (do not just read them!)
A conscious effort must be made to take the feedback on board and make use of it to improve the Scheme for the following year.
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
What questions should be asked?
Are you aware of our KPRS? What are your thoughts on it? Did you become involved in the KPRS? Do you think the KPRS should continue? How could it be improved? Did you think the points were fairly distributed? Do you think you will be actively involved in the
KPRS next year?
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Resources
Chapter Executive Committee and Advisor(s) Regional Director/Student Representative Chapter Planning Guide Local student organisations
“How to Increase Member Participation” by The University of Adelaide Chapter @2002
Thank you for attending!!
Question?