how to increase a vlaue of a business

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We Transfer Business Success 1 Brian S. Mazar President/CEO

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How Are Businesses Valued?The valuation of businesses has grown to be both a science and an art. To arrive at a defensible valuation a valuation expert needs to follow the standards and norms that have been developed by experts in the business valuation field. Many well intentioned valuation professionals fail to produce accurate and defensible valuations because they do not possess the knowledge of the "art". The art portion of valuation comes from the forces of the market and the constant changing dynamic of expected rate of returns for given risks.There are several commonly accepted valuation methodologies, the following are the most common methods: Capitalization of Earnings, Discounted Future Earnings, Adjusted Book Value, Comparable Price, Excess Earnings Capacity. The valuation expert will carefully utilize the appropriate methods and also utilize the the applicable weights to each of the methods to arrive with a accurate and defensible valuation.Buyers (Investors) of businesses place an extensive weight on the business's ability to generate sufficient earnings, since these earnings allow them to 1) pay themselves a suitable salary, 2) be able to service the debt incurred in the acquisition of the business, and 3) receive a appropriate return on their investment.

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Page 1: How to  increase a vlaue of a business

We Transfer Business Success1

Brian S. MazarPresident/CEO

Page 2: How to  increase a vlaue of a business

We Transfer Business Success2

Topic

Increasing Value of

Business

IntroductionTransition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 3: How to  increase a vlaue of a business

We Transfer Business Success3

Value As Seen By The Market

• Positioning in the market place Strategic buyers Industry buyers Financial buyers

• Business continuity Balance short term and long term business needs Employee development and mentoring

Introduction

Transition PlanBuyer’s View

Valuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 4: How to  increase a vlaue of a business

We Transfer Business Success4

Planning Results In:

• Higher price Manage the factors that affect the valuation Quality financial reports inspire buyer confidence Attract a larger pool of buyers

• More favorable terms to seller• Reduction of tax liabilities• Increased satisfaction for

Business buyer (new owner) Customers Employees Suppliers

Introduction

Transition PlanValuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 5: How to  increase a vlaue of a business

We Transfer Business Success5

Good Planning Eases Adversity

• Owner illness• Divorce• Death• Disability• Litigation

Introduction

Transition PlanBuyer’s View

Valuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 6: How to  increase a vlaue of a business

We Transfer Business Success6

Business Viability Concerns

• Performance relative to benchmarks Revenues and revenue trends Income and income trends

• Expansion potential• Competitive advantages• Company background

Core competencies Company culture

• Owner dependence Is the owner the business?

Introduction

Transition Plan

Buyer’s ViewValuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 7: How to  increase a vlaue of a business

We Transfer Business Success7

Financial Concerns

• Price justification 3rd party valuation Return on Investment to buyer Payback periods in years

Introduction

Transition Plan

Buyer’s ViewValuations

Finance

Organization

Operations

Marketing

Administration

Closing

Page 8: How to  increase a vlaue of a business

We Transfer Business Success8

Business Valuation

• Financial statements are key EBITDA multiples Discretionary income multiples Cash and non-cash add backs Value derived from market data

Introduction

Transition Plan

Buyer’s View

ValuationsFinance

Organization

Operations

Marketing

Administration

Closing

Page 9: How to  increase a vlaue of a business

We Transfer Business Success9

Business Valuation

• Valuation checks Return on Investment to buyer Payback periods in years

Introduction

Transition Plan

Buyer’s View

ValuationsFinance

Organization

Operations

Marketing

Administration

Closing

Page 10: How to  increase a vlaue of a business

We Transfer Business Success10

Financial Issues

• Report all revenues and income Accurate, complete, verifiable Audited financials are preferred Have good cost accounting system

• Change from bottom line minimization to profit maximization Mindset of a public as opposed to a private

business

• Have a recent business valuation• Tax planning to reduce taxes from

sale of business

Introduction

Transition Plan

Buyer’s View

Valuations

FinanceOrganization

Operations

Marketing

Administration

Closing

Page 11: How to  increase a vlaue of a business

We Transfer Business Success11

Owners Role

• Delegate more effectively Reduce reliance on business owner Formal employee training

• Succession/Exit Strategy Employees related to owner Identify and groom a successor Mentoring of key personnel

• Succession takes time and effort Complex mix of potentially conflicting issues

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

OrganizationOperations

Marketing

Administration

Closing

Page 12: How to  increase a vlaue of a business

We Transfer Business Success12

Partners and Employees

• Execute agreements with partners Buy/sell and buyout agreements

• Employee dependency Employee tenure/turnover Employee contracts 401(k) plans to keep employees Culture

• Human resource documentation Employee handbooks Job descriptions Personnel files

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

OrganizationOperations

Marketing

Administration

Closing

Page 13: How to  increase a vlaue of a business

We Transfer Business Success13

Operational Processes• Policies and procedures

Processes Core activities Systems (consistency of quality, customer service) Equipment maintenance Procedures

• Technology and automation IT current Equipment up to date

• Streamline processes Evaluate each product or service to verify contribution to bottom

line Outsource non-core activities Analyze and outsource activities that can be obtained cheaper

on the outside

• Inventory control Inventory turnover relative to industry standards Review methods (FIFO, LIFO, etc.)

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

OperationsMarketing

Administration

Closing

Page 14: How to  increase a vlaue of a business

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Suppliers

• Supplier relations Supplier/approval selection process Long-term contract benefits Owner dependent relationships

• Cost of raw materials Review frequently Renegotiate if necessary

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

OperationsMarketing

Administration

Closing

Page 15: How to  increase a vlaue of a business

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Customers• Customer retention

Friends or relatives of owner Customer service and support Customer loyalty

• Limited number of customers• 80% of revenue concentrated around a

small group of customers• 20% of business concentrated with one

customer• Reevaluate Marketing/Sales

Direct Reps Agents Internet – new opportunities

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

MarketingAdministration

Closing

Page 16: How to  increase a vlaue of a business

We Transfer Business Success16

Marketing and Advertising

• Marketing strategy/plan Advertising Trade shows Internet Brand awareness Clear and consistent message Differentiation

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

MarketingAdministration

Closing

Page 17: How to  increase a vlaue of a business

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Competition

• Know your competition Use industry groups Ask your customers

• Know what they do differently Articulate your advantages and disadvantages Pricing strategy

• Learn from competitors Benchmark Borrow good ideas

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

MarketingAdministration

Closing

Page 18: How to  increase a vlaue of a business

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Legal Issues

• Intellectual property is it secure Patent, copyright, and trademark applications

• Litigation issues Settle all litigation Resolve all product liability cases Resolve all insurance claims

• Form of incorporation pros & cons C-Corp S-Corp LLC Proprietorship Partnership

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

Marketing

AdministrationClosing

Page 19: How to  increase a vlaue of a business

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Regulatory Issues

• Regulatory status Clear environmental compliance Have environmental review by reputable firm Review all permits and licenses OSHA issues Pending zoning issues

Introduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

Marketing

AdministrationClosing

Page 20: How to  increase a vlaue of a business

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QuestionsIntroduction

Transition Plan

Buyer’s View

Valuations

Finance

Organization

Operations

Marketing

Administration

Closing