How to check your hyperlinks (a summary version of your website analysis)

Links

Very good

Some (3.7%) of the links in this site could be defined better.

3 links are weakly described. Common weak link include 'click here' and 'read more'.

These links fail to describe the content the link points to. Properly linking using one or

more descriptive words (e.g. 'News', 'September 2010 financial results') benefits

search engine optimisation for those words and aids accessibility.

1674 links use duplicate text to point to different pages. Links should not repeat the

same text to link to different pages. Usually this is a problem where a link is non-

descriptive (e.g. 'More').

188 links use text that is too long. Links should describe what they link to briefly.

Linking a long block of text usually indicates an attempt to trick search engines into

ranking those keywords highly (a strategy which does not work). Long linked blocks

of text are also harder for people to scan.

Note that it is possible to change the text a link points to without changing the

appearance of the link. For example, Read more could be a valid link, if you add a

title description to it.

Recommendations

For maximum SEO and accessibility, avoid generic links like 'read more', or augment

them with descriptive title attributes.

Ensure that all links either use appropriate link text, or specify appropriate text in the

title attibute for the link where this is not appropriate.

Links

50,887

Weak links

3

Duplicate text links

1,674

Too long links

188

List of links

46,334 found (only showing top 10)

- Page Link text Links to Issue

www.century21.com/realestatelistings/Seattle-WA-98107-121NW48thSt-35795530

$675,000

Seattle,

WA

www.century21.com/realestatelistings/Seattle-WA-98109-7HighlandDr-CBR108953243

Duplicate

link text

for

different

URL

www.century21.com/aboutus/mediacenter.jsp Full Story> www.century21.com/aboutus/news.jsp?id=48

Duplicate

link text

for

different

URL

www.century21.com/realestatesearch/Seattle-WA

$3,950,000

59 The

Highlands

www.century21.com/realestatelistings/Seattle-WA-98177-59TheHighlands-

CBR101626997

Link text

is too

long

www.century21.com/realestatelistings/Seattle-WA-98119-505WMercerPl-CBR119808247

$1,295,000

Seattle,

WA

www.century21.com/realestatelistings/Seattle-WA-98118-9674RainierAveS-

CBR107417409

Duplicate

link text

for

different

URL

www.century21.com/realestatelistings/Burien-WA-98146-132102ndAveSW-CBR125069958

$325,000

Normandy

Park, WA

www.century21.com/realestatelistings/NormandyPark-WA-98166-1722ndAveSW-

CBR91993688

Duplicate

link text

for

different

URL

www.century21.com/realestatelistings/Seattle-WA-98121-81ClaySt-CBR72182051

$409,000

Seattle,

WA

www.century21.com/realestatelistings/Seattle-WA-98136-6702FauntleroyWySW-

CBR109626161

Duplicate

link text

for

different

URL

www.century21.com/realestatelistings/Bellevue-WA-98008-17172NE5thSt-CBR119601086

$675,000

Bellevue,

WA

www.century21.com/realestatelistings/Bellevue-WA-98004-1826101stPlaceNEG1-

CBR79255373

Duplicate

link text

for

different

URL

www.century21.com/sitemap/sitemapByOffice.jsp

CENTURY

21 All

American

www.century21.com/realestateoffice/Port Huron/MI/All American/10017189

Duplicate

link text

for

different

URL

www.century21.com/sitemap/sitemapByOffice.jsp

CENTURY

21 Premier Properties

www.century21.com/realestateoffice/Ripley/WV/Premier Properties/10006158

Duplicate

link text

for different

URL

- Page Link text Links to Issue

www.century21.com/communities/search.jsp?keywords=&location=&topicid=96&sort=&page=1 John Gay www.century21.com/communities/account.jsp?accountid=13247&sourcequestionid=1933

Duplicate

link text

for

different

URL