how to hit your 3-5 year targets
TRANSCRIPT
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Hit Your 3-5 Year Targets1.25.16
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Why Aren’t You Reaching Your Goals?:
• The plan lacks clear direction
• Lack of who, what, when
• Lack of intermediate goals and measurement
We grossly overestimate what we can accomplish in 1 year, yet we underestimate what we can accomplish in 3-5 years.
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Analyze Your Timeline
Break your big strategic goals into smaller pieces.3-5 Year Goals
1 Year Targets
Quarterly GoalsStart
here!
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Your ArrowsClear Vision of Big Picture Goal
Defined Target Market& Marketplace
Know Your Numbers Defined Value
Proposition
3-6 Key Initiatives In Place 3-5 Year
Target
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Clear Vision of The Big PictureThis should be your idea of what the finish line looks like.
Where do you need to be in 3-5 years to be on track to attaining crossing it? Where do you need to be in 1 year?
Where do you need to be tomorrow?How do you run a
marathon? One step at a time.
The first step counts just as much as the
last.
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Define Your Target Market & Marketplace• Who would find the most value in your product or
service?• Where are these people living/working?• What type of lifestyle do they lead?
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Clearly Defined Value PropositionKnow the answers to these questions:• What is your brand promise? • Do you guarantee it?• How do you know when you’re
keeping your brand promise?
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Know Your Numbers• Where are you now?• What have your trends been?• What resources do you have available?Knowing the answers to these questions will help you determine:
• Where you’ll likely end up in 3-5 years if you stay on the current path.
• Whether you need to pick up the pace or if you’re smooth sailing
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Put 3-6 Key Initiatives In PlaceFind out what the mile markers are that you must reach
to ensure that you’re on your way to your quarterly, yearly, and 3-5 year goal.
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