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1 How to Hire in the Most Competitive Labor Market Ever Chad Roudebush, Recruiter/Recruitment Marketing Manager May 21 st , 2019 ©2018 Jobvite. All rights reserved.

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Page 1: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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How to Hire in the Most Competitive Labor Market EverChad Roudebush, Recruiter/Recruitment Marketing ManagerMay 21st , 2019

©2018 Jobvite. All rights reserved.

Page 2: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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§ About Jobvite / About Me

§ State of the Hiring Economy

§ The Buyer’s Job Market

§ 4 Ways to Improve Hiring with Candidate-Centric Recruiting

Agenda

©2018 Jobvite. All rights reserved.

Page 3: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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About Me

©2018 Jobvite. All rights reserved.

§ 10+ years in recruiting & recruitment marketing

§ Father of 2 boys, 10 & 7, who are avid basketball and football players

§ Love sports – I coach HS football & several youth sports

Page 4: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

4©2018 Jobvite. All rights reserved.

EMPLOYER BRANDING

CAPTURE (Source)

CAMPAIGN & NURTURE

SOCIAL REFERRALS

ATS (Evaluate & Screen)

ONBOARDING

Jobvite Brand

Jobvite Hire

Jobvite Onboard

Jobvite Engage

Jobvite HireJobvite|Video

RolePoint | Referrals

RolePoint | IM

Talemetry|Recruitment MarketingJobvite|Text

Jobvite|Text

Page 5: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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Source: Tip Strategies

©2018 Jobvite. All rights reserved.

Source: Tip Strategies

Geography of JobsNET JOB GAINS / LOSSES BY METROPOLITAN STATISTICAL AREA

Page 6: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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Right Now There Are More Job Openings Than People to Fill Them

©2018 Jobvite. All rights reserved.

In Q4 2018, there were 6.3 million unemployed persons versus 6.9 million open jobs.

2,000

2004 2008 2012 2016

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2002 2006 2010 2014 2018

Unemployment Level Job Postings

Page 7: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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60%abandon complex online applications

72%share bad experiences via social media and personal networks

85%won’t consider your

company again after a bad experience

Candidates are Rejecting Companies with Outdated Systems and Practices

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Page 8: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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Job (S)hopping is the New Normal

2.8 YearsAverage Tenure

at Job for Millennials

15-20Average

Number of Jobs Millennials Will Hold in Lifetime

43%of Millennials

Expect to Leave after 2 years

60%Millennials are

Open to a New Job

Page 9: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

9©2018 Jobvite. All rights reserved.

76% of candidates research companies during their job search.

25% check out your LinkedIn and Facebook

pages.

57% start their research on your

company website.

28% of millennials look at your

Instagram page.

If You Don’t Tell Your Brand Story, They’ll Tell It For You

Page 10: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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OLD SCOPEadministrative efficiency InterviewApply HireQualify

straightforward: “post and pray”

QualifyEmployer Branding

Sourcing Talent Pools Apply

Social Recruiting

Candidate Nurture

Interview

Intelligent Matching

Hire

Preboarding

Onboarding

NEW SCOPEquality and speed

continuous candidate engagement : “First Look to First Day”

Recruitment Marketing Hiring Experience New Hire Engagement

Modern Recruiting Must Go Beyond

Page 11: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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2018 Recruiting Funnel Benchmark Results

Understand Your Recruiting Metrics and the Story They Tell

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Visitors to Applicants *

Applicants per Open Requisition

Applicants to Interviews

Interviews to OffersOffers to Hires

Top-to-Bottom

Average Time-to-Hire (Days)

2015

11%

59

12%17%

89%

0.2%

41

2016

9%

52

15%20%

83%

0.3%

39

▶ Best Sources

▶ Challenging Bottlenecks

▶ Find Your Areas of Opportunities to Optimize!

2017

12%

36

12%28%

91%

0.4%

38

*Visitors to Apply Pages = 1-12% depending on employment brand, apply process, etc.

2018

21%

29

12%28%

95%

0.7%

38

Page 12: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

12©2018 Jobvite. All rights reserved.

12 3• Job Requirements

• Employer Brand • Candidate Experience (closing the loop)• Referrals, Referrals, Referrals

44 Things You Can Start Doing Now

Page 13: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

13©2018 Jobvite. All rights reserved.

7.60%

4.90%5%

3.60%

2.90%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

1-3 words 4-7 words 8-11 words 12-15 words 16+ words

162% increase in

clicks with 3 words vs. 16+

Align On Job Requirements

▶ Meet with Hiring Manager

▶ Determine Job Title/Job Description

▶ Short Job Title = More Clicks

▶ Align with Broader Hiring Team

▶ Quick/Easy Feedback from Hiring Team

Page 14: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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▶ Engage in employee focus groups

▶ Identify target applicants & markets

▶ Partner with marketing

▶ Produce compelling content & build brand

▶ Engage in social channels to share events & culture

▶ Career Website

Own Your Employer Brand

Page 15: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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▶ Forge relationships with candidates

▶ Maintain engaged talent pool

▶ Create brand advocates within organization and talent pool

▶ Expand recruiting team and delegate employer branding efforts

▶ Be ‘present’ with your candidates

▶ Close the loop as soon as possible

81%Vocalize positive

experiences

66%Vocalize negative

experiences

Candidate Engagement & Experience

Page 16: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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Employees Drive 80% of Quality Hires!

Page 17: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

17©2018 Jobvite. All rights reserved.

HR FUNCTION OR PROCESS PROFIT GROWTH

PROFIT MARGIN

TOTAL IMPROVEMENT

Recruiting 3.5x 2.0x 5.5

On-boarding and retention 2.5x 1.9x 4.4Managing talent 2.2x 1.9x 4.4

Employer branding 2.4x 2.1x 4.3

Performance management andrewards 2.1x 2.0x 4.1

Developing leadership 2.1x 1.8x 3.9

Mastering HR process 1.8 1.8 3.6

Global people management and global expansion 1.8 1.7 3.5

Enchancing employee engagement 1.8 1.6 3.4

Providing shared services and outsourcing 1.6 1.7 3.3

You Deliver Value Every Day

Recruiting is the most

critical HR function

delivering 40% more

profit growth than the

next HR function.

- Boston Consulting Group

Your Job Is The Most Critical, Most In Demand, and Most Valuable!

Page 18: How to Hire in the Most Competitive Labor Market Ever...10 OLD SCOPE administrative efficiency Apply Qualify Interview Hire straightforward: “post and pray” Qualify Employer Branding

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Thank YouQuestions? Email Me: [email protected]

©2018 Jobvite. All rights reserved.