Now is the time to tap into the mobile market

Bernard MayPresident

National Mobile Marketing

Adam De JongMarketing Manager

AgendaThe mobile opportunityGoals for mobile marketing campaignOverview of mobile marketingMobile appsMobile optimized websitesNational Positions mobile offeringsProduct DemoAction plan

Understanding the Opportunity

OpportunityA device that is always with us, always connected A less competitive market than traditional searchGreat chance to dominate your space in the mobile A rapidly growing marketLess clutter to drown out your messageGreater immediacy to meet customer needsIntersection and convergence of mobile, local, social, ecommerce online and offline worlds

201172% use their

smartphones while

consuming other

media

201181% browse the

Internet, 68% use an

app, and 48% watch

videos on their

smartphone

2012Mobile Searches will

be 25% of global

Searches

2011Search Engines are

most visited 77% of

respondents

Mob

ile T

rend

s

Google Smartphone User Study April 26, 2011

2016Expected to surpass

traditional internet

usage2014

142 Million

users will access

the web from a

mobile device

Mobile Market Opportunity90% take action (purchase, visit a

business etc.)24% recommended a brand to a

friend

79% used their mobile to shop 77% contacted a business

Google Smartphone User Study April 26, 2011

Apple vs. Android

MarketingCharts.com - Feb 2011

Smart Phones to overtake regular mobile phones in Q3, 11

Mobile challengesThe market is emergingNumerous platforms – Apple, Android, RIMBrand new opportunities – mobile barcodes, check-in dealsSolutions often require custom programming and web design

Understanding mobile goalsBrandingDirect ResponseA local business trying to attract local business?Businesses offering a productBusinesses offering a service?

Overview Mobile Marketing

Mobile SearchMobile keyword selection is different to traditional keyword selectionLocal search is integral to search resultsMobile optimized sites preferred over regular sitesSearch volumes are much lowerResults are less clutteredPositioning of results is different

Mobile SEO77% of mobile users search

Core optimization techniques are the same but techniques vary

Auto complete

Certain queries have interactive results

Personalization is a bigger issue

Mobile keyword selection

Mobile onsite optimization

Mobile local search optimization

Mobile sitemaps

Mobile website link generation

Mobile Paid Search50% of users who see a mobile ad take actionLower competitionFewer ads per pageCall to action are very effective

Click-to-callClick-to-map

Queries on mobile are typically shorterShorter creativeEspecially useful for local queries

Mobile Local Search95% of users look for local business and 88% take action within a day77% contacted a business, with 61% calling and 59% visiting the businessResults are based on current phone locationLocal directory listings are critical for top rankingsReviews are becoming a critical componentCheck in become very popularCoupons highlighted by Google local search resultsMerchant Circle, Yelp, Zoom Info, Yellowpages.com, Dex etc.

Google Smartphone User Study April 26, 2011

Social MediaThe fastest growing segment of mobile

Location based checking

Value exchange still a critical factor

Many apps are using Facebook connect to share updates and photos

Apps allow users to invite other user through Facebook, Twitter and other networks

Ways to utilize:

Visit locations to earn points, win prizes

Earn discounts

Win products in exchange for likes, views, followers

Video SEO48% of users watch videos on mobile deviceVideos easily be integrated into your website or app.Visitors prefer video over textYouTube works on all devicesMake sure video aspect rations are set for mobileMake sure the video will load quicklyMake sure you shoot your video to play on a small screen

Mobile Apps

What kind of value can you offer

InformationEntertainmentDiscountsProductivity/Resources

Who should build apps?200,000+ apps available68% of mobile users use appsGaming/Entertainment most popularQuestions to consider:

Is the app useful for your business?

Who is the target audience (size, demographics)

How will the app benefit the clients business?

What device are you writing for?

Cross-platform apps?

Promoting Apps

Need a promotion planPricing and the app storeEmailSocial MediaOffline marketing

Mobile Optimized Websites

Mobile Optimized WebsitesMobile websites work for any phone

Mobile sites can be quickly designed and implemented Auto detection code directs user to the mobile pages HTML5 is needed to replace flash CSS used to design one website for both desktop and smartphonesMobile sites are given preference in the mobile rankings

National Positions Offering

National Positions Mobile SEO

Mobile keyword selection – Typical 5 keywordsMobile onsite optimization Sitemap and XML sitemap creationSitemap submissionsLocal search integration50 Links per monthFree Mobile Optimized Website

National Positions Mobile Optimized Websites

Automatically redirects users to your mobile siteFaster webpage load timesBrowser optimizationLocal based services Social media integration with Facebook and TwitterYouTube video integrationGoogle Analytics integrationMobile calls-to-action such as click-to-call and click-to-map

National Positions Mobile Optimized Websites

Product Demo

Action Plan

Your action planVisit www.nationalmobileseo.comBuild out a mobile website for yourselfDecide which tactic is best for your business

Conclusion

This is the year of Mobile Internet MarketingMobile is an incredible opportunity

Q & A