how to hack events
TRANSCRIPT
HAVE A CLEAR OBJECTIVEIncrease marketing
Increase sales
Increase PR
Raise funds
Business development
set SMART GOALSIncrease marketing
Increase sales
Increase PR
Raise funds
Business development
Collect 500 suspects
Gain 20 pre-orders
1 new ”whale” deal
3 new partners
5 articles in top tier media
Competitor analysis
rethink your tactics
Spray and praySmall fish in a big pondLike a bootstrapper
SniperBig fish in a small pondLike a boss
tune your event value prop
”Please book ASAP, we have limited slots in our showroom at the Venetian”
SCARCITY
URGENCY
”Where do i start??”• Google for TOP lists
• Check the keynote speakers
• Check the exhibitors list
• Examine your social networks
• PRO TIP: Setup a mention.com
pimp your linkedin
Going to CES with Abracadabra
• Make sure your company page is updated
• Join relevant groups
• Get your top skills in order
create a scheduleCreate time slots and make them at least 1,5
hour
Keep 30 minutes between each time slot
People will be late and this gives you time to make notes and re-charge
prepare a smashing 1 pager
sense of urgencymake it personal
make it easy to browse
clear value propMost important!Something you will feel comfortable forwarding
(your trojan horse)
call to action
Our crystal clear andcompelling value proposition
Letʼs meet at CESWe have a limited number of demo slots in our Showroom at the Venetian. No drop in! Please book ASAP.Elia Mö[email protected]: +46 70 751 59 64
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finallY! Nail the meetingMove the conversation to e-mail as soon as
possible
Ask: are there any other colleagues we should invite?
Suggest a time and date Send a calendar invite
Send a calendar reminder
the sniper systemValue
proposition
What are we offering?
Prerequisites
Objectives & goals
What will we
achieve?
The short list
Who do we want to meet?
CRM
What is the status of
everyone we will meet?
Smashing 1 pager
What will people like to forward?
Messages
What will we write in each
step?
The pimpedLinkedIn profile
Who will they
meet?
the sniper system
Meeting
Follow up
Add on LinkedIn
InMail
Can we book a meeting?
Move conversation to e-mail
Do you want to bring any colleagues?
Send a calendar invite
no
no
no
Find a door opener
yesAsk for an intro Reminder