how to grow your social media accounts when all you hear is crickets - jeremy jones
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How to Grow Your Social Media Accounts When All You Hear is Crickets
Jeremy Jones
My Social Media is Going Nowhere!
Session Takeaways
• Adopting best practices on Twitter, Facebook, & Pinterest
• Taking a pro-active approach to community building
• Leveraging engaging content ideas to get users talking and coming back for more
Only You Can Define Your Success
• Do you want to…
– be influential?– convert sales?– work with brands?– be an authority?
• Or how about having…
– great conversations?– popular images shares?– unique media?– or all of the above?
A Word of Caution
“Best practices” can be a relative term!
What works for others may not work for you.
The only way you can find out is if you try them yourself.
Whizzing by at 140 characters per update.
...5 Minutes Later
Finding Data About Best Practices
Twitonomy.com tracks the most recent 3,200 tweets from any account.
How Do You Compare?
26 Tweets Per Day
#’s in 2 out of 3 Tweets
Links in 1 out of
2 Tweets
5% RT Rate
@’s in 2 out of 3 Tweets
29% Reply Rate
Gaining New Followers
Twitter’s publicized follow limits:
Following < 2,000 Go to 2,000!
Following > 2,000Restricted to +10% of Your Followers
Up to 30% (or more) will follow back!
Gaining New Followers
Where to find potential followers:
“Who to Follow” Feature Followers of Other Users
Building a CommunitySeparate users on Hootsuite or Tweetdeck
Building a Community
Reach travelers with hash-tags and twitter chats.
Hash-Tags
#travel #lp #photography #RTW #rtwsoon #rtwnow
#traveltuesday
Twitter Chats
#RTTC: Wednesdays at 6PM GMT
#TNI: Thursday at 3:30PM EST
#TTOT: Tuesday at 9:30AM/PM GMT
Automating Your Account
Popular Services
Revive Old Posts: $0/$25
AutoTweeter: $29
Reshare Old Content With No Extra Work
Twitter Takeaways
• Use targeted followings• Increase tweet frequency• Talk to other users, join
chats, and use hash-tags• Automate to reduce work
Combating decreasing organic reach.
Finding Data About Best Practices
Utilize Facebook’s “Pages to Watch” Feature
How Do You Compare?
1-2 Link Shares
Per Day
0-1 Status
Updates Per Day
1-4 Image Shares
Per Day0-1
3rd Party Shares
Per Day
Maintain a Posting Schedule
Gaining New Followers
Target followers of other Pages by commenting as your brand.
Building a Community
• Page Insights tell you:– When your fans are online– Your most engaging
updates
• Establish a posting schedule and stick to it.
• 6,586 Page Likes• 64 Image Likes• 16 Shares• 80 Comments• 3,280 Organic Reach
Engaging Content that Works
Asking a Question
Via A Dangerous Business
Engaging Content that Works
Facebook Updates that Work
Via TravelFREAK
• Sharing a viral image• Asking a question• Inspirational quotes• Reaching milestones• Detailed stories• Professional photography
Facebook Takeaways
• Interact on 3rd party pages• Develop a posting schedule• Schedule posts in advance• Use engaging content to
spark comments
PinterestStanding out in a sea of amazing photos.
Finding Data About Best Practices
• Pinterest makes it difficult to track data from 3rd party users.
• Hundreds of studies have been performed to find best practices.– Most of these have little beneficial
data.
• A few common themes are present.
How Do You Compare?
15-40 Unique Boards
Have a Database of 2,000+
pins
Repin 10-50+ Images Per Day
Pin Multiple
Times Per Day
Limit Own
Shares
Utilize Group Boards
Gaining New FollowersReach pinners to get your images seen and shared!
Screenshot from pingroupie.com
Building a Community
1. Food & Drink
2. DIY Crafts
3. Home Décor
4. Women’s Fashion
5. Other
6. Weddings
7. Design
8. Hair & Beauty
9. Art
10. Kids
11. Photography
12. Humor
13. Holidays & Events
14. Education
15. Travel
Source: “Specialization, Homophily, and Gender in a Social Curation Site: Findings from Pinterest” - Uni. of Minnesota
Travel is not the most popular topic on Pinterest!
Engaging Content that Works
Engaging Content that WorksWhich Would You Pin?
• Taller images get attention.• The description is personal.• The colors stand out.• Image screams “You need to
be here!”
Engaging Content that Works
• Taller images• Personal descriptions• Limited points of focus• Inspirational Quotes• Professional edits
– Bright
– No flaws
– Colorful
Pin Styles that Work
Pinterest Takeaways
• Join group boards to boost your following and shares
• Curate a database of unique boards and pins
• Pin multiple times each day• Customize pins to stand out
Being Seen Is The Hardest Part
It is never too late to try something new.
Blogger Facebook Groups
Blogger groups are a great place to stay up-to-date.
• Travel Bloggers• The Business of Travel Blogging• Travel Advice By Travel Bloggers
• We Travel We Blog• Global Bloggers Network• Travel Blog Success (Paid)
Tip! – Search the archives before posting questions!
Resources ListTwitter:•Twitonomy•Hootsuite and Tweetdeck•AutoTweeter Desktop App ($)•Revive Old Posts Plug-In•ManageFlitter•TweetReach
Pinterest:•PinGroupie•PicMonkey•Ahalogy
General:•Buffer•IFTTTFacebook:
•FB’s Pages to Watch•FB’s Page Insights
Questions?
Feel free to contact Jeremy at:
@livingdreamrtw on Twitter
