how to grow your new homes developer business
TRANSCRIPT
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How to grow a Developer Business
May 2015
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Who am I?
22 years of experience in financial services, online
and real estate
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iProperty Group
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iProperty Group
How to grow the
Developers Agents business business
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iProperty Group
Standardised Stock Individualised Stock
Often sold off the plan
The “Product” which is being sold
Developers Agents
Existing
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iProperty Group
Minimum Price / Maximum Volume Maximum Price
How does success look like?
Developers Agents
High Pressure to sell fast“attribution”
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iProperty Group
Advertising Spend in the iProperty Region
Developers Agents
3x
B2B (advertising dollars) B2C (advertising dollars)
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iProperty Group
Who is selling?
Developers Agents
Sold by internal team, Project Marketing firms, Head Offices by Agency Groupsand Large RE Offices
Sold by Agents (and in some countries direct)
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iProperty Group
Width and Depth Width
How do I sign them up
Developers Agents
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iProperty Group
To configure To get funding To price To sell
To price To sell
Is Data relevant?
Developers Agents
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iProperty Group
SeUlement
Post SalesProp MgtRe-‐SalesFund Mgt
ExclusivePreSales Referrals Retail
AdverXsing
SiteSelecXon
Feasability Funding Site Acqui
Plan CreaXve
Developers
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iProperty Group
SeUlement
Post SalesProp MgtRe-‐SalesFund Mgt
ExclusivePreSales Referrals Retail
AdverXsing
SiteSelecXon
Feasability Funding Site Acqui
Plan CreaXve
Developers
Retail
AdverXsing
Plan CreaXve
Agents
Post SalesProp MgtRe-‐SalesFund Mgt
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iProperty Group
How much commission and advertising is being spent?
Developers Agents2% -‐ 5% commission + 8% -‐ 5% advertising
2% -‐ 3% commission + 1% -‐ 0% advertising
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iProperty Group
Advertising
Commission
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iProperty Group
Visibility varies
Developers AgentsOnly a part of the stock is advertised to the broader public
Most of the stockis advertised through generally accessiblemeans
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iProperty Group
How do inspections work?
Developers Agents
Show Rooms Expos Virtual 3D
Open For Inspection (or Virtual Tour)
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iProperty Group
How do inspections work?
Developers
Show Rooms Expos Virtual 3D
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iProperty Group
What’s next?
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iProperty Group
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iProperty Group
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iProperty Group
213 ratings
89%Positive
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iProperty Group
"Wow! This feature really made me understand the layout. Great presentation, please
implement it on more projects!"
"It's awesome! Amazing! Superb!”
"Great feature! Love to see more of it."