Which Social Video Network is Best For Your Brand?

Part One of a 5 Part Series

“Keek is the video equal to Twitter, with a focus on short

and simple updates.”

(TechCrunch)

What is Keek?

How Does Keek Work?

• Users create a video which can be a maximum of 36 seconds long

• The video is called a Keek• Users share their Keek with their

followers• A “Keekback” is a video response

from a follower to a Keek which has been posted

This is the homepage of Keek, it shows the latest Keeks posted by users, popular Klusters and Top Users.

What Does Keek Look Like?

What Does Keek Look Like?

This is the user dashboard of Keek, it shows your activity, stats and content.

What Does Keek Look Like?

This is the newsfeed of Keek, it shows the latest Keeks posted by users.

The Pro’s of Keek For Brands?

• Apps for almost every device means it’s extremely accessible.

• The steadily growing user base means that if you get on board early you can win your audience before your competitors.

• Keek really encourages interaction and discovery, making it easy for users to find new people to follow – which means more opportunity for them to find your brand.

• There is no advertising on Keek – it’s all about the content. Keek offers a great user experience which will keep users coming back.

• Video Keekbacks allow for more interactive and engaging conversations with your followers.

• Improve and keep measure of your Kred by using the ratings system to rate followers and have them rate you back.

• Use the stats dashboard to keep track of your video views including how many you’ve had, where they came from and also your traffic referrals.

• You can share your Keeks on social networks like Facebook and Twitter too.

The Con’s of Keek For Brands?

• Whilst this can be a positive factor, Keek’s user base is currently small and narrow compared to other social networks.

• Keek is not as aesthetically pleasing as some video networks and has limited customisation. You can’t do things like change the cover image of your video, it automatically uses the first frame of your video as a thumbnail image.

• The only way you can optimise your video for search or discovery is by using Kluster hashtags. Meaning you either have to join the current conversation or attempt to create one of your own.

Which Brands Will Keek Work Best For?

Keek is very much all about interaction and quick responses in real time, so it would work best for a brand

that is centred on a person, or a brand which has a social representative that is not camera shy. Celebrities, sports stars and bands could all benefit from the power of Keek’s real time updates and personalised responses.

Thanks for reading!

To find out more about the power of video for brands visit www.adspruce.com