how to get your emails opened
TRANSCRIPT
Whyaren’tcandidatesansweringyouremails?
Introduc7ons
TriciaTamkinJasonThibeault630.830.3000630.830.3020
Agenda
• Overview• Structure• Templates• CASL
EmailComponents
FiveStepstobeBeremail• ABenConGrab• GreeCng• BuildInterest• Establishareason• CalltoacCon
WhentoPitchaJob
• PitchthejobifyouarerecruiCngfortemporaryorcontractrole
• Neverpitchthejobtoacandidateyouhaven’tfullyrecruited
• Don’tpitchunClyouknowwhatmakesthecandidateCck
Customiza7on
• Wheneveryoucancustomizetheemailtotheperson,takeafewextraminutesanddoso.
• Peopledon’twanttofeelliketheyaregeUngacannedemail.
• Wewillprovidetheframeworkoftheemailandshowyouhowtocustomizeitforthecandidate.
• MostcustomizaConwilloccurbasedonthemethodofcandidateacquisiCon.
A@en7onGrab
Withoutanopen,youhavenothing.
A@en7onGrab
SubjectLine
• Thisisthesinglemostimportantpartofanemail.
• Openit/Deleteit/Spamit
• Whatgetsitopened?
A@en7onGrab
• Lookatyourowninbox.WhatarethemessagesyouDIDN’Topen?
• Keeptrackoftheemailsyoudoopen.Whydidyouopenit?
• Consideranewswebsite-whatdotheytellyouinaheadline?
A@en7onGrab
MailChimp,basedon12Bemails
A@en7onGrabSubjectLineExamples:
• Wouldyouconsiderleaving(insertcompanyname)?
• WouldyoulikemetostopcontacCngyou?
• Referredby(insertreferralname)
• Permyvoicemailon(insertdate)
• Followupfrom(insertdate)
• Canwetalkoutsideofbusinesshours?
• Talkoutsidebusinesshours
A@en7onGrab
SubjectLineExamples:
• Layoffsat(insertcompanyname)
• Seekingabungeejumpingaccountant
• QuesConaboutyourthesison(inserttopic)
• QuesConaboutyourwhitepaperon(inserttopic)
A@en7onGrab
SubjectLineContract/TempExamples:
• TempCPArole10minutesfromhome
• Javacontractatwickedsocwarefirm
• TempAssistant–hugelongtermpotenCal
• Civilengineeringgig–workonbiggestbridgeinNewJersey
Gree7ng
Polite,Formal,andengaging.
Gree7ng
• MakesureyoursalutaConisappropriate.
– Hello(FN),
– Hi(FN),
– NeverDear,
– NeverHey,
• Includetheirfirstname
Gree7ng• Carefulifauto-populaCngfromyourATS
– DonotusetheirCtle
– Donotusetheirfirstandlastname
– Donotuseallcaps
– Donotuse“friend”
• YourfirstlineissCllagreeCng
– Ihopethisemailfindsyouwell
– Thanksfortakingamomentwithme
BuildInterest
Engageandgeneratecuriosity.
BuildInterest
PosiConingStatement
1. Introduceyourself2. Clientquality3. TypesofposiCons4. Yourrole
BuildInterestMynameisTriciaTamkin.IworkforanorganizaConhiredby thestrongestsearchfirms in the industry.Our clients have been recognized because of theirrefusaltohiremediocretalent.TheyuseusfortheirselecConprocess.
Weworkwithcorporateandagencyrecruiters-buttheyallhavesomethingincommon.Eachofthemisin the top 20%. Basically, (candidate name), I’m aheadhunter,recruiCngheadhunters.
EstablishaReason
Whyareyoureachingouttothem?
PurposeofyourEmail
It’s my understanding you’re notcurrently in themarket for a newjob–whichisperfect. Iwouldliketo set up a Cme to have anexploratory conversaCon aboutyourlongtermcareergoals.
CalltoAc7on
Tellthemwhattodonext.
CalltoAc7on
• IcanmakemyselfavailableatthefollowingCmes:
– MondayorTuesdayacer7pmCentralTime
– WednesdayorThursday11:30amCentralTime
• I’mlookingforwardtotalking.
EmailVisualGreeCngBuildInterest
EstablishPurpose
CalltoAcCon
Spam
Don’tendupinjunkmail.
AvoidingSpam
• Unsubscribe• Free• Dear• Work• Opportunity• Boss• Income/Money• Actnow
• Accordingly• Acceptance• Sample• Success• SoluCon• Lose• Never• ApplyNow
EmailChecklist
Iseverythingdoneright?
EmailChecklist
• Doesthesubjectinspireopening?• DidIgreetmycandidateorjustlaunchintowhatIneedthemtodoforme?
• DotheyknowwhoIam?AmIappealing?• IstheconversaConworthhaving?• Dotheyknowwhattodonext?• WillIgetstuckinaSpamfilter?• ClickSend
CASL
Awordaboutcompliance.
• RecruiCngExempCon• SCllmandatoryforbusinessdevelopment• SylviaKingsmill• NaConalPrivacySoluConsLeader,DeloiBe• PreviouslyChiefofStafftothePrivacy
CommissionerforOntario.• “Mostemploymentrecruitmentmessagingwould
notfallintothedefiniConofCEMinCASLasthesewouldnotnormallyoffer,adverCse,marketorpromoteaproductorservice.”
CASL
JULY6–7,2017|TORONTO,CANADAWWW.TOPTALENTSUMMIT.COM