How to Get Your Customers to Like You - A Scientifically Proven Methodology - eGiftAfrica.com

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If you take a stroll down the cereal aisle of your local supermarket, you might notice a strange phenomenon: pretty much every sugar cereal mascot won’t meet your eye. Cap’n Crunch, Tony the Tiger, that weird furry guy on the Honeycombs box–they’re not looking at you–they’re looking down at the floor.

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First of all, the cereal box phenomenon is real. Mascots on kids’ cereal boxes stare down at a 9.6 degree angle, whereas mascots for adult cereal look practically straight ahead. The reason? They’re trying to make eye contact with an audience that’s much closer to the ground–the mascots want to make eye contact with your kids.

And it works. A Cornell study examined two versions of Trix cereal boxes–one where that silly rabbit made eye contact with customers, and one where he didn’t.

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Understanding the familiarity principle will make your brand’s marketing super effective. Here are three important things you can use in your marketing strategy.

1. Why the Geico Gecko is a Hit2. Familiarity Doesn’t Breed Contempt3. Videos Inject Personality into Your Marketing

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