how to get your channel management right?
DESCRIPTION
A prudent distribution, pricing and revenue strategy is the need of the hour! Get quick tips on your hotel channel management and distribution strategy from our expertsTRANSCRIPT
How To Get
Your Channel Management Right?
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Introduction A prudent distribution, pricing and revenue
strategy is the need of the hour!
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Hoteliers update
their rates up to 5 times a day to secure occupancy levels.
DID YOUKNOW ?
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Ensure that your rates are consistently reflective of market conditions.
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Identify Your Customer
Identify your target audience
Build a whole personality
profile
Market your property at
right avenues
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Revamp Your Website
» Make it user-friendly» Have clear descriptions, photos and
directions» Integrate a booking engine to invite
viewers to book direct» Invest in Search
Engine Optimization (SEO).
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» Distribute inventory to multiple sales channels.
» Identify a few essential online channels- Expedia, booking.com, or more local websites?
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» Design a long-term strategy.» Identify prospects on Facebook,
Twitter, YouTube» Assess your hotel’s reputation
through online reviews. » Respond to reviews and
feedbacks. More so for negative ones
Get Social
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Price Shopping» Know your competitors.» Research the most competitive rate.» Position your rate accordingly
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Expand
» List a set of additional websites to target your guest
» Invest in channel management technologies.
» Ensure rates are accurate across all websites .
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Invest in Digital Marketing
» Attract guests with the right promotions.
» Place your marketing messages and advertising across the most relevant websites
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Switch to Automated Channel Management
» Access to market data.» Make quick and informed rate
decisions.» Manage rate and inventory
allocation automatically.
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Pillars Of Effective Channel Management5
Know your product, competitors and the market
KnowledgeGather business intelligence to analyze understand your position
Data
Ensure rate & inventory allocation is updated in real-time to maximize bookings
Access
Market the hotel to the right audience to increase reservations
ExposureUse market analytics to optimize RevPAR through effective allocation
Analysis
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Important Pins
» Continually reassess and analyze hotel data.
» Focus your market and develop stable revenue streams.
» Be adaptable to market changes.
15
YouThank
UK Sales Office:eRevMax Ltd.28 Leman StreetLondon E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528Fax: +44 (0) 44 (0) 20 7265 5100E-mail: [email protected]
US Sales Office:eRevMax Inc.
37 North Orange Avenue, Suite 500Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630 E-mail: [email protected]
Visit us at www.erevmax.com
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