how to get your book ahead with social media
TRANSCRIPT
How to Get Your Book Ahead with Social Media with John Herman
Once upon a time... there was a guy who watched a whole movie on a tiny device.
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1st commercial use: April 14th, 1894
Once upon a time... there were people who connected with strangers through text.
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New York TimesNovember 30, 1890
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New York TimesNovember 30, 1890
“ …telegraphers use a system of abbreviations which enables them to say considerably more in a certain period of time then they otherwise could… The salutation may be accompanied by an inquiry by one as to the health of the other, which would be expressed thus: “Hw r u ts mng?” And the answer would be: “I’m pty wl; hw r u?” or “I’m nt flg vy wl; fraid I’ve gt t mlaria.”
Article excerpt:
”
Once upon a time... a good joke could spread across the entire country in a day.
=New York TimesJune 12, 1910
Technological advances are not amazing. What is amazing is what you do with them.
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Social Media is1. Content distributed through
social interaction.2. Helping people make an
impact in an ocean of web content.
Social Media is1. just for people under 25.2. a drain of time with little
return.3. a fad.4. going away.5. a must-do for everyone.
NOT
What is the big deal?
1.
Vs
John Herman’s
content
John Herman’s content
John Herman’s content
2. Social marketing is about relationships.
What is the number #1 excuse made by the people avoiding Social
Media?
What is the number #1 excuse made by the people avoiding Social
Media?
I don’t have time.
Why Social Media?1. Establish yourself as an expert in your field
1. Locate and foster potential readers long before your work is published
1. Invest in quick, easy, low cost efforts with potentially high returns
1. Network professionally in a community of writers, publishers, agents, and booksellers.
1. Your potential readers are online. And the audience is limitless.
What does Social Media look like?
BloggingFacebook
TwitterWeb video
Podcasting
Live Streaming
Google+
What does Social Media look like?
Blogging(can be) free
instant web presence
customizable to your personal style, tone
Strategy: Give you and/or your writing instant web presence.
Establish a blog as the central hub for your work.
example: journal.neilgaiman.com
resource: wordpress.com
resource: blogger.com
example: amandahocking.blogspot.com
more about: Amanda Hocking
more about: Amanda Hocking
more about: Amanda Hocking
Facebook600 million active users
users are active and engaged
30 billion pieces of content (links, notes, photos, etc.)
shared per month
Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for
yourself and your work.
example: Ernest Hebert on Facebook
Twittertext only (virtually made for
writers)
simple
100 million new accounts added in 2010 alone
Strategy: Join Twitter. Follow people that interest you. Listen to
them. “Tweet” or post a message at least twice daily to engage in the
collective conversation.
example: twitter.com/nhwritersproj
resource: mashable.com/2009/05/08/twitter-authors
example: twitter.com/johnherman
example: Google results for “John Herman”
Podcastingradio on the web
popular on mobile devices
easy to produce
Strategy: Read your work for audio download and streaming.
resource: audacity.sourceforge.net
example: jimkelly.net
Web Video(including live streaming)
2 billion web videos watched per day on YouTube
Average web user watches 186 web videos per month
royal.pingdom.com/2011/01/12/internet-2010-in-numbers
Strategy: Read or discuss a story in web video. Share it through your
blog, Facebook, and/or Twitter page.
examples:
Strategy: Post a web video trailer of your short story, novel, poem, or
non-fiction book.
examples:
Strategy: Produce a web TV series based on your work.
How to Survive the Strange: The Web Series
Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special
events.
resource: livestream.com
example: livestream.com/allthingsoutloud
Photo Sharingfosters its own dedicated
network
provides easy content for blogs
resource: flickr.com
strategy: Show off your writing space.
resource: whereiwrite.org
resource: writeplacewritetime.tumblr.com
resource: whereiwrite.org
The Future (is now)
Kindle / iPad / Nook
the (premature, inaccurate declaration of the) death of print
media
new, limitless opportunities
example: ebooks sales surpassed print (at Amazon)
example: new opportunities for long form journalism
example: new opportunities for long form journalism
example: new opportunities for long form journalism
example: 19th century style serials make a comeback
example: customized mobile apps for authors
resource: mobileroadie.com
new opportunities:Collaborate. Connect.
new opportunities:Break new ground, the new local is global
let’s talk about a new opportunity
So what?
Time to reach 10 million users:
Time to reach 10 million users:
2 years, 122 days
Time to reach 10 million users:
2 years, 122 days
2 years, 50 days
Time to reach 10 million users:
2 years, 122 days
2 years, 50 days
16 days
You control your privacy.
No effort to join.
Everything (email, direct messaging, photo sharing, video conferencing) can be replaced by a simple stream.
It’s fun.
Examples of early adapting Google+
This morning’s comment:
Technological advances are not amazing. What is amazing is what you do with them.
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Resources(5 websites to help you stay up-
to-the-minute so you are not feeling like the world is passing
you by)
social media news: mashable.com
digital media commentary: pbs.org/mediashift
what’s happening now: popurls.com
what are people talking about: metafilter.com
interesting: tinyurl.com/latenovel
ideas and criticism: aldaily.com
Does the rise of social / digital / new media mean that print media will soon be dead?
Find me at JohnHerman.orgTwitter @JohnHermanFacebook Facebook.com/john.c.hermanGoogle+ +John Herman
Tell me what you thought of the presentation: [email protected]
Q&A