how to get unstuck when it comes to creating content
TRANSCRIPT
How to get unstuck when it comes to creating content
Are you trying to create some content for your
business and feel completely stuck? It’s hard to look at
the blank page and create something from nothing.
This is daunting to many of my clients. You may
wonder what exactly you have to say to people, worry
about how to organize it or feel writer’s block.
Begin with your compelling story. Whatever the case
may be, I have a solution that will help. I want you to
start by writing your compelling story. Start writing
about what happened to you and why you want to
share this with other people like you. What wisdom do
you have to reveal that will help others who have the
same experience as you?
Do not worry about how you will use this story. You don’t need to announce it to anyone at
first if you don’t feel comfortable. Simply begin by focusing on getting your story on paper.
When finished, your compelling story should be a page or two in length. Then title it “My
story of ______” (whatever happened to you that you recovered from or mastered).
Writing your blog. After that’s done, you can move on to start writing your blog. Each post can
be about something different that helped to you on your path. A variety of experiences,
methods, people you spoke to, etc. This will help you get comfortable talking about your
situation and success with it. What you write will come from a very deep place within you
which will tend to make your writing very compelling. People respond to deep emotion and
those who relate to your story will feel a strong connection. This is ideal because readers will
start to know, like and trust you, the foundation for building a relationship.
Let go of perfection. Take the pressure off yourself about coming up with the perfect story or
quality writing like Hemmingway. None of that is necessary. Just getting comfortable with
expressing yourself will take you down the right path to create great content your prospects
will relate to and want to read.
Your Client Attraction Assignment
Creating great content is easier than you think. Often getting started is the hardest part. After
you complete your compelling story, you can make a list of all the things you found helpful on
your journey. This can include:
• New ways of thinking about the situation
• Books you read that helped
• Any processes you developed for yourself
• Systems that kept your organized
• Motivating factors that pulled you through
• Rituals that kept your future vision strong
• Techniques to stay positive, etc.
Many times, like the old cliché says, “one thing leads to another” and you’ll be on your way
to great content before you know it.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com