how to get to the facebook audience insight tool · audience insights settings conversion tracking...
TRANSCRIPT
How to get to the Facebook Audience Insight Tool
If the link doesn’t appear for you... 1. You need to have an existing personal Facebook account. 2. The Tool is intended for people or businesses who run ads. Let’s
set up a dummy ad. These are screen shots from an existing Facebook personal account that has never run an ad. NOTE: If you have NEVER opened a Facebook account, contact us at [email protected] before trying these steps. Here is a link to a little more info on the insights tool including a direct link. https://www.facebook.com/business/news/audience-insights
Login to your account, click on ‘Advertising on Facebook’
Click create ad
In order to create an ad, you must first have a Facebook page to run ads to. Lets create a dummy page
Select brand or product
Select ‘website’ in the top box and create a name for the second box.
Since this is a dummy page you can just skip your way through these steps.
And now you have a dummy page
Now your options should be a little different. Select Create Ads
Select Promote your page on the left and select your page name from the drop down. Hit continue
Click All Campaigns, we are going to pause the ad campaign
Now click Audience Insights on the left.
And now you should have access to the Audience Insight Tool.