LinkedIn

January 2014

LinkedIn Presentation• Why

• What – Nuts and Bolts

• How – Leverage the Power

• Tips and Advice

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Why LinkedIn

• World’s largest professional network – 200+million (200 countries)

• Highly regarded – Execs from all Fortune 500 companies• Australia – over 5million• Over 1 million company pages• Average age is 44 and average income over $90,000 (US)• 2 billion people searches annually• 87% of members trust what they hear on LinkedIn• 77% of members conduct product/service research• Private

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Powerful Professional Online Presence

Your LinkedIn Profile appears at the top

of Google search

What first impressionwill you convey?

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Stand Out from the Crowd

LinkedIn is very SEO friendly

Take advantage of the search keywords to ensure your profile

shows up before your competitors

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LinkedIn Nuts and Bolts

• Profile• Groups• Jobs• Inbox• Companies• Pulse• News Feed• Contacts

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Optimise Your Profile• Crucial to be complete, up-to-date and error free• Use real name• Professional photo• Personalise your URL, websites, blogs etc• Populate with keywords

o Use adjectives, industry buzz words, verbs – all very searchable

• Aim to have at least 501 connections• Use Visuals

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Optimise Your Profile

• Summaryo Use your keywordso Write in the first persono Include a call to actiono Show your personalityo Add video, image, document

• Experienceo Don’t copy and paste your resumeo Use bullet pointso 1000 characters to shineo Use keywords and different variations of them

• Skills and Expertiseo Load in keywords you want to be endorsed for

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Profile Management• Status Updates

o Dailyo Provide value to your target

market and network

• Profile Updateo Every 2 monthso Turn off while editing

• Invitationso 3,000o Don’t spam

• Recommendationso Profile complete with 3o Aim for 10o Qualityo Ask for them

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Build Your Network• You began with your imported contacts and send invitations• Those who accept are your 1st Degree Connections• Their connections are your 2nd Degree Connections• The connections of their connections are your 3rd Degree• Ask for Introductions for 2nd and 3rd • Connect with those you meet at real life meetings

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Groups• Can join up to 50• Focus on 3-5 strategic and relevant quality groups• Proactively review and participate• Post discussions that involve asking and answering

provoking questions – position yourself as a resource• Link relevant and reputable sources of information to build

relationships and credibility• Follow group rules• Keeps you up to date with latest industry news

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How Philosophy

Know – Like – Trust

Build – Engage – Promote

LinkedIn has a greater emphasis on giving

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Leverage the Power• Ability to make Quality Connections

o Search for potential employees or customerso Do you homework before meetings

• Position yourself as a Resource of Valueo Adding value and Answering group questions

• Amplify your reacho Utilise influence in groupso Capitalise on Slide Shareo Targeted advertisementso Develop complimentary partnerships

• Trump your competitors

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Company Power• SEO – connect employees

• Showcase Pages - products and services

• Source leads and prospectso Provide offers or discounts for an email opt-ino Ask and Answer questions – inform customers

• LinkedIn is 277% more effective at lead generation than Facebook or Twitter

• Sponsor Updates and Advertise to targeted audience

• Recruitment (Seek)

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Tips and Advice• Link your employer to their company page• Personalise all connection requests• Send a welcome message to all new connections• Be helpful – Don’t ask - Give• Turn off “notify connections when I make a profile update”• Consistency in Branding• Be strategic in your connections• Influence – don’t sell• Search yourself!

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Steps to Take• Identify your goals• Plan your strategy• Optimise your profile• Grow your network• Engage• Develop relationships• Promote/Influence

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My ServicesProvision of customised social media marketing services across all platforms including Facebook, Twitter, LinkedIn etc

I. Strategy Development I. Aligned with your business goals and marketing objectives

II. Platform ImplementationI. Set up, Optimisation and Integration of your social media accounts

III. Management ServicesI. Implementation and management of your social media strategyII. Content creation, posting, promotions and active engagementIII. Reputation management and monthly reporting

IV. Customised TrainingI. Individual or Groups across major platforms – Practical, Hands On Training

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Rae Brindley2Ear Solutions | Social Media Business

Boosters

Telephone: 0498 088 318    Email:rae@2earsolutions.com

Website: www.socialmediabusinessboosters.com  

Facebook: /2EarSolutions     Linkedin: /in/raebrindley

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