how to get the most from your creative agency
TRANSCRIPT
It's important you and your agency are on the right page fromthe start. Kickstart your project together with these tips.
4 SIMPLE STEPS TO
Ensure you and your agency are on thesame page. You don't want to bediscussing objectives mid-project.
GET THE MOSTFROM YOUR
CREATIVE AGENCY
CLARIFY OBJECTIVES
A sensible timescale enables creatives todevelop ideas in a meaningful way, andcan be the difference between good workand great work.
GIVE CREATIVES THETIME THEY NEED
Being transparent about budgetsbenefits both parties - the agency's work ismade easier because of an understandingof the resources available, and the clientwill get a suitable end result that meetstheir needs appropriately.
WRITE A KILLER BRIEF
BE CLEAR ON BUDGETS
OUR AWESOMEPROJECT
A clear and thought-provoking brief is thecornerstone of a great project. The moreinformation you can give your agency, themore sophisticated their response willbe. Divulge all the details you can on:
company background • brand identitymarket research • project aims
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