how to get started on mobile
TRANSCRIPT
International Institute of Mobile Technologies www.iimt.ca @iimtca
Defining Your Mobile Project: How to get Started!
Claire Buré and Shayan MashatianMobile for Social Change, Net Change Week
MaRS, Toronto, CanadaJune 9, 2011
(c) International Institute of Mobile Technologies
Mobility! (wireless, location-based)
Personalized device
Instant communication
Accessible technology
Connection to resources
Why Mobile?
http://www.flickr.com/photos/chrislunch/4325516228/© Mobile Money for the Unbankedhttp://www.flickr.com/photos/38814571@N05/3593253396/
Mobile Branchless Banking
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QR Codes
Lendorff.Kaywa QR-Code enhanced space invader scarf!
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Mobile RFID Tags
© prayitnohttp://www.flickr.com/photos/34128007@N04/3493611597/
© Jakob Smithhttp://www.flickr.com/photos/jaksm/155840539/
(c) International Institute of Mobile Technologies
1. Define your goals
2. Define your audience
3. Define your implementation strategy
4. Scaling for success
Defining your project
(c) International Institute of Mobile Technologies
What are your main goals?
◦ Both overall as an organization and specifically in terms of using mobile
How will the mobile program help you to achieve those goals?
◦ Mobile program should be an integrated aspect that is complementary
◦ Break down your goals into smaller ones
How do these goals translate into a set of solutions?
Technology is a tool, not an end in itself!
Defining your goals
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Who is your current audience? Who is your ideal audience?◦ Demographics, digital literacy level etc.
How can you reach your audience?
What does your audience need/ desire?
What message do you want to communicate, and how do you want to engage with your audience?
Defining your audience
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What is your vision for service delivery?
◦ Make it iterative and sustainable!
Who will be responsible?
What are the metrics for success?
How will you get buy-in?
Defining your implementation strategy
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How can you scale your project to new users/ subscribers?
Know your limits…
Scaling up successfully
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Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.
Make your content mobile-friendly
◦ Website, annual reports etc.
Start collecting mobile numbers now…
Don’t just build an app!
◦ Build something your audience needs/ desires
What can I do?
(c) International Institute of Mobile Technologies
Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)
Use a service (Polls Everywhere, Treesaver)
What can I do?
Reality-Oriented
Possibility-Oriented
People-Oriented
Company-Oriented
ControlCollaboration
CompetenceCultivation
Culture = “How we do things around here to succeed”
People
Diversity
Partnership
“We succeed by working together”
Trust
Teams
Affiliation Order
Stability
Process
Predictability
Power Security
Standardization
“We succeed by getting & keeping control”
Dedication
Subjectivity Let things evolve
GrowPurpose/ faith
“We succeed by growing people Who fulfill our vision”
cc Agilitrix 2011 – based on “The Reengineering Alternative” by William Schneider
Achievement Professionalism
Meritocracy
“We succeed by being the best”
Efficiency
Creativity
(c) International Institute of Mobile Technologies
Case Study: Community Knowledge Worker (CKW) Project in Uganda
Commercial Organization
NGO Commercial Product
Open Source Product
Manager/ Base of Power
Position Function Product Manager
Gate-keeper
Leadership Style
Top-down (director)
Mentorship, team support
Product developers, Board of Directors
Coordinators, Leadership team
Ideas/ Requirements
Market potential / Product owner might answer a need or creates a need to answer it
User request or Donors / Addresses a problem or challenge
iPad, tablets (value-added)
Mobile Money (need)
Team Contribution
Employees get tasks to deliver
Participation Proprietary software (Technician of an existing software)
Open-source software (We build what we need)
Choosing a Platform
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1. Choose a project, campaign etc. for which you would like to integrate a mobile component
2. How can you succeed? 3. Map your project
Let’s try it together…
(c) International Institute of Mobile Technologies
MobileActive.org◦ Platforms, case studies & much more
IDEO Human Centred Design Toolkit
Resources
(c) International Institute of Mobile Technologies
International Institute of Mobile Technologies www.iimt.ca
@iimtca
Contact:
Claire Buré [email protected]
Shayan Mashatian [email protected]
Thank you!