How to get more organic links

from your content

ngine

ptimization

earchThere are a myriad of

ranking factors

E

O

S

SEO

keywords

social media

backlinks

meta tags

contentURL

BACKLINKS

One of the most valuable ranking factors are

But what's the best strategyto get backlinks?

3 Do’s & Dont's of gaining backlinks

& the best way to create content that’llland you organic links

Don’t: Link exchange

One of the biggest red flags for Google is when twocompanies agree to backlink to each other in exchange fora piece of content, for a free product, or even for money.

Link exchange is massively frowned upon by Google, anddoing this excessively will dock you points in Google’s books!

Do: Outreach

Outreach before and after a blog post has been written- but do it in a natural way.

Before writing an article, you might reach out to someone as aresource to add weight or credibility to the piece.

That person will be much more likely to amplify or link to it.

Strategy #1

Look for sites which have already mentioned you, but haven’tlinked to your site.

Reaching out to recover those links is common practice formarketers. There’s even software to help you find out wherethose missing links are.

Strategy #2

Don’t: Do excessive guest blogging

Not only can the content of guest blogging iself be quitethin, but it’s often salesy and filled with links. Some guestbloggers publish the same guest blog to multiple sites,while others just stuff the post with their own links.

Google has become privy to the abuse of guest blogging. Writing a guest blog post filled with links trying to passPageRank is considered a spammy practice and Googlesimply won’t count those links!

Do: Strategic guestblogging

Value and visibility can be added to a blog by qualitycontent and quality writers.

Try to pitch a new or interesting angle on something

the more interesting the post, the likelier it is to not only getpublished on a reputable site, but also to get get organic links.

Strategy #1

Participate in guest blogging on an ad-hoc basis when it’srelevant, authoritative, and from a reputable source that won’tbe mistaken for spam.

Strategy #2

Don’t: Write for search

Don't write a text around a keyword, optimize the text for it.Consider what your main goal is when writing a piece. Ifyou’re trying to rank for a keyword, you probably won’t havethe same strategy as if you’re writing for backlinks.

Google penalizes any form of trickery, for example keywordstuffing, in the hopes of ranking!

Do: Write for humans

The best way to get content ranked by Google and linkedto from other sources is content that’s high quality andproduced for real people.

Referring to Steve Rayson from BuzzSumo: “...people link toauthoritative content, reference-style content which tends tobe evergreen, helpful and valuable content, long form andcomprehensive content, and exceptional content..."

Strategy #1

Referring to William Harris from DollarHobbyz.com “gooddata is hard to replicate. Anyone can spew out their opinions,but if you have solid data to back up what you’re saying, itmakes your story much more compelling. If you’re the oneproducing that data, you’ll get a lot more organic links.”

Strategy #2

Google’s getting smarter and will continually improve itsability to identify content that is valuable to the personsearching.

No matter how much you try to manipulate your ranking, atthe end of the day, Google’s AI will always outsmart you.

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