how to get more online donations for your charity

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How to get more online donations for your charity

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A useful slide which highlights how to get more online donations for your charity or organisation.

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Page 1: How to get more online donations for your charity

How to get more online donations for your charity

Page 2: How to get more online donations for your charity

Fundraising is getting harder…

• Competition• The recession • People tightening their belts

Page 3: How to get more online donations for your charity

But….

Page 4: How to get more online donations for your charity

A recent study by NCVO showed that online donations had increased over 2011/2012by 7% (£9.3billion worth of donations)

Page 5: How to get more online donations for your charity

How can your charity stay ahead of the game?

Page 6: How to get more online donations for your charity

1. How do people donate?

Page 7: How to get more online donations for your charity

The donate button

• Highly visible • On every page of your website• Visitors should easily be able to navigate to it• Positioned above the fold

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The donate button

The Samaritans have a well-placed, highly visible donate button

Page 9: How to get more online donations for your charity

2. Why should people donate?

Page 10: How to get more online donations for your charity

“The UK population would give an extra £665 million a year to charities if

they were given more information about where their money was going

and what impact it would have.”

Understanding donor motivations and behaviour, Money for Good UK, March 2013

Page 11: How to get more online donations for your charity

Oxfam do this really well by outlining:• What is happening• What they plan to

do• How they plan to do

it

Page 12: How to get more online donations for your charity

3. Give people choice

Page 13: How to get more online donations for your charity

Offer different campaigns for people to donate to e.g. Save the Children offers numerous campaigns providing visitors with a choice

Is my money being spent on admin?

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4. One off donation or regular giving?

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Regular giving is preferential but don’t miss out on one off payments such as around Christmas when people might be feeling more charitable

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Shelter do this by ensuring the default is set to single donation and provide a suggested amount

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5. Identify the best tool for taking payments

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?

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6. Define a visitor’s journey

Page 20: How to get more online donations for your charity

• Keep forms minimal• Only ask for essential

information• Avoid review and confirm• Keep to one page• Show progress indicator

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7. Make gift aid easy

Page 22: How to get more online donations for your charity

• Third party tools like JustGiving do this for you

• If you are hosting your own online donation page you’ll need to get details off each donor to pass to HMRC

Page 23: How to get more online donations for your charity

8. Security

Page 24: How to get more online donations for your charity

• Make your donors feel safe• Use third party tools that

use Mastercard Securecode, Verified by Visa etc

• Then all transactions will be encrypted and stored securely

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9. Say Thank You!

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• Engaging with supporters encourages donations

• Have a well thought out thank you page• Make them feel good about their donation• Motivate them to spread the word• Reassure donors their transaction was safe

and successful

Page 27: How to get more online donations for your charity

http://www.youtube.com/watch?v=FYqZGAjpXsM

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10. Promote through social

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• 30% of UK charity supporters say social inspired them to give – The Donor Survey, April 2013

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• Use third party tools that integrate with social

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• Embed your donations page in Facebook page

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Want to know more? Read our full blog post here: http://www.electricputty.co.uk/content/blog/how_to_get_more_online_donations_for_your_charity

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Image Creditshttp://www.flickr.com/photos/teegardin/6097066382/http://www.flickr.com/photos/wheatfields/264891262/http://www.flickr.com/photos/sidelong/3878741556/

Page 34: How to get more online donations for your charity

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