how to get more customers automatically from the internet
TRANSCRIPT
Kent Tee
Internet Marketing Coach & Consultant
www.LeadCaptureExpert.com
How To Get More Customers Automatically From The Internet
© 2010 www.LeadCaptureExpert.comVersion 1.1
What you’ll learn?Re-thinking Marketing
The Secrets of Internet Marketing
Lead Capture System
Action Plan
© 2010 www.LeadCaptureExpert.com Version 1.1
Who am I? Internet Marketing Coach & Consultant.
Inbound Marketing Certified Professional.
LeadCaptureExpert.com to help small businesses to increase profits with the internet.
© 2010 www.LeadCaptureExpert.com Version 1.1
Re-Thinking Marketing
The Secrets of Internet Marketing
Lead Capture System
Action Plan
© 2010 www.LeadCaptureExpert.com Version 1.1
Are you doing this?Newspaper advertising
Yellow pages
Flyers distribution
Telemarketing
Trade shows…etc
Traditional Marketing
© 2010 www.LeadCaptureExpert.com Version 1.1
Problems with Traditional MarketingNeed continuous exposure = need more
MONEY.
It’s interrupting if people not ask for it.
Results is not measurable = What’s your ROI?
© 2010 www.LeadCaptureExpert.com Version 1.1
New MarketingGoogle, Facebook, Twitter, YouTube…
People is networking & communicating.
People search for online contents = It’s attracting people.
We spend more times on the internet. How much time you spend online last week?
© 2010 www.LeadCaptureExpert.com Version 1.1
Budget vs. Brain
© 2010 www.LeadCaptureExpert.com Version 1.1
Re-Thinking Marketing
The Secrets of Internet Marketing
Lead Capture System
Action Plan
© 2010 www.LeadCaptureExpert.com Version 1.1
Traffic & ConversionYour website will become powerful
marketing machine if only have enough traffics / visitors.
You can only get profits if the leads convert become your clients.
Version 1.1 © 2010 www.LeadCaptureExpert.com
Marketing Funnel
Traffics
Leads
Clients
© 2010 www.LeadCaptureExpert.com Version 1.1
List BuildingAlways build your list of email subscribers,
Facebook fans, Twitter followers…etc.
The key of relationship is Follow up.
Send a promotion email to your list anytime = “Push Button Money Machine”
© 2010 www.LeadCaptureExpert.com Version 1.1
Free Valuable ContentsBuyers’ guide, email newsletter, blog post,
online video, podcast…
Anything that can go viral.
Position yourself as Expert/Authority.
© 2010 www.LeadCaptureExpert.com Version 1.1
Re-Thinking Marketing
The Secrets of Internet Marketing
Lead Capture System
Action Plan
© 2010 www.LeadCaptureExpert.com Version 1.1
Lead Capture Portal
Market Intelligence
Traffic Generation
Content Creation
Conversion & Tracking
Lead Capture System
© 2010 www.LeadCaptureExpert.com Version 1.1
Market IntelligenceTargeted keywords.
Your market’s needs, wants, problems…
Track your market competitors.
© 2010 www.LeadCaptureExpert.com Version 1.1
Lead Capture PortalYour internet marketing machine system
- Email Marketing, Content Management & Tracking Analytics.
Sharing information & capture potential leads online.
Build relationship & follow up with them.
© 2010 www.LeadCaptureExpert.com Version 1.1
Content CreationOnline articles.
Blog posts.
Online videos.
Podcast MP3.
The more the better..
© 2010 www.LeadCaptureExpert.com Version 1.1
Traffic GenerationSearch engine marketing
Social media marketing
Local search marketing
Online advertising
© 2010 www.LeadCaptureExpert.com Version 1.1
Conversion & TrackingEffective copywriting system.
Traffic / Leads ratio %
Leads / Clients ratio %
© 2010 www.LeadCaptureExpert.com Version 1.1
Re-Thinking Marketing
The Secrets of Internet Marketing
Lead Capture System
Your Action Plan
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 1 – Market researchGo to Google, type in “keyword tools”.
Use it to find your products / services’ keywords.
Suggest to focus on “long-tail keywords” or “location + your keywords”
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 2 – Lead Capture Portal Simple, clean and effective website like
Google.
Lead capture mechanism like newsletter opt-in box/form.
Not too much flash or images, focus on “Call-to-action” offers.
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 3 – Create valuable contentsPublish your industry-related report.
Write “How-To” articles or blog post.
Record online video for promotion.
Interview your industry experts.
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 4 – Generate more trafficsSubmit website to Google, Yahoo! or Bing.
Updates on Facebook or Twitter.
Submit articles to directory.
Multiple online channels..
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 5 – Convert traffics into leads Free offer / bonus to sign-up your email
list.
Free trial for your products / services.
Special offer for limited time only.
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 6 – Follow up with leadsSend them welcome message once signed-
up to your list.
Give more bonuses on your follow up emails.
Ask their feedback or participate into conversation.
© 2010 www.LeadCaptureExpert.com Version 1.1
Step 7 – Tracking your resultsUse Google Analytics, it’s FREE.
Track your website traffics / visitors, leads, clients.
Always testing and improve better.
© 2010 www.LeadCaptureExpert.com Version 1.1
Summary Internet marketing becomes more
important to small businesses now even during economy recession.
Apply lead capture system to reduce your traditional marketing cost but increase your profits at the same time.
Version 1.1 © 2010 www.LeadCaptureExpert.com
Lead Capture System Sign-up offersFree 1 Online Promo Video to promote
your products or services - cost at least $500.
Limited to First 50 customers of the month only.
Contact us for more info now [email protected]
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