how to get media attention for your startup
DESCRIPTION
How to get media attention for your startup. Do's and don'ts of getting media for your company. How to pitch, build a good story and how to create long lasting relationships with journalists.TRANSCRIPT
GOT MEDIA?How to get startup media attention
Voigtländer. What else? / David Sonnweber ©
Alex Barrera (@abarrera) #SouthSummit @Spain_StartUp
Too much noise
Phone Home / Scotty Perkins ©
Be Different
Cat eyes - II (heterochromia) / Abhijit Naikdesai ©
Don’t wait until product launch
Make noise from day 1
+ / Sasha Leahovcenco ©
Don’t bullshit me
Holidays are coming… / Rangizzz ©
Understand your enemy
Create media relationships
Night smiles / Pierre Bodilis ©
In da club / Philip Claeys Photography ©
Know what we write about
A world that used to be / Caras Ionut ©
No time, so don’t push me bro
Ice cave / Brynjar ©
Understand editorial guidelines
Eggravator/ Vinni (Øyvind) Vigdal ©
SHOW ME THE MONEY
Product details aren’t story
Being born isn’t news
Litle girl / Tetyana Moshchenko ©
Give me a STORY
WallE - Whose is this pencil? / MindPrint ©
It’s not about YOU
Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©
What is a story?
Steve Jobs / Ryan Katsanes ©
DON’Ts
Danger! / Adam Stevens Follow ©
Don’t make me research you
Young Sherlock / Maria Gray ©
Don’t send me a gigantic email
The Heaviness of Memories / Amelia Fletcher ©
Why should I care?
Traintrip / Adrian Sommeling ©
It’s not about product features!
Unlimited playground / Tristan Shu ©
Don’t give deadlines
deadline / Kostis Sohoritis ©
Respect the embargos
έγινε / Kostis Sohoritis ©
Q & A
Alex Barrera (@abarrera) [email protected] / [email protected]#SouthSummit @Spain_ StartUp