how to get logo accepted: give your ideas a better workflow
TRANSCRIPT
Iryna Nezhynska
G I V E Y O U R I D E A S T H E B E T T E R W O R K F L O W
How to get logo accepted
Gdańsk Dribbble Meetup July 4, 2015
BTW, I also need a logo. Can you create it as well?
[ ?! ... ] Sure!
SKETCHES & DESIGN
LOGO FILES DELIVERY
(vector & raster)
LOGOBOOK(recommended)
PRESENTATION (2 concepts
+ their variants)
CORRECTIONS TO SELETED CONCEPT
(up to 2 cycles)
FINAL PRESENTATION
FEEDBACK CREATIVE
BRIEFRESEARCH
DEPOSIT (50%)
FINAL PAYMENT
(50%)
1. Show your workflow
Показать стандартную схему процесса
сначала идея бизнеса потом лого потом фирстиль потом все остальное
Logo design process.
2. Know how to deal with “creative” clients
Показать стандартную схему процесса
сначала идея бизнеса потом лого потом фирстиль потом все остальное
3. Help your client to write a brief
или вопросы или портреты людей
info about the brand/product
emotional message
technical details
3. Help your client to write a brief
for company vs. for product
for them vs. for their customers
For company: What if your brand was a person?
3. Help your client to write a brief
For product: How do your customers want to be seen?
3 . H E L P C L I E N T T O W R I T E A B R I E F
What if your brand was a person?
4. Start with research, finish with research
It is an appetizer before the main course.
5. Create a mood board
6. Be careful when following this advice
6. Be careful when following this advice
because it doesn’t work
for logos
Always check you ideas before showing to clients.
best ever concept(1st priority)
client’s idea(3rd priority)
another good option(2nd priority)
7. Present designs like a pro
Order of showing logo concepts matters:
+ + + =
7. Present designs like a pro
Show the story behind:
V A R I A N T 1
1.1
M O T I V A T I O N M A N A G E M E N T
I N N O V A T I O N W E L L - B E I N G
G OO
D CH
OI C E
V A R I A N T 2
happy
happy happy happyM O T I V A T I O N P R O S P E C T S W E L L- B E I N G
B E S T CH
OI C E
7. Present designs like a pro
Use badges:
4) mockups for presentation vs. mockups for portfolio
7. Present designs like a pro
8. Remember about app icons
(about favicons also)
9. Think big, think ahead
How the potential brand identity may look?
L O G O = B R A N D
product positioning
market
target
strategy
Tagline
brand mark
symbol
wordmark
Color
Image/Photo
Texture
Material
visualidentity
Typeface
Layout
Typography
editorial style
Interior
Business papers
Digital media
Marketingmaterials
Advertising
Presentations
Signage
Vehicle identification
Packaging
Uniforms
Exhibits
D E S I G N I S A J O B .
9. Be a PRO
because
Good luck, my friends!
Thank you!
And have a good day!