how to get free publicity for your business and grow your brand

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RobinSamora.com PR, Promotions & Branding RobinSamora.com PR, Promotions & Branding How to Get Free Publicity To Grow Your Business #learnsleek

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Page 1: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

How to Get Free

Publicity To Grow Your

Business

#learnsleek

Page 2: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Outshine the Competition

Page 3: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Make a Decision

Page 4: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Be Prepared

Page 5: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Identify Your Target Market

Page 6: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

The BasicsWebsite About Page Bio(s)Contact DetailsTestimonials

Page 7: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Ready, Set Go! Online MediaSocial MediaTraditional Media Create Your Own Media

Page 8: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Confused? Don’t Be

Page 9: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 1: Start Blogging

Page 10: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 2: Write Articles For Other Sites

Page 11: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 3: Repurpose Your Content 20 Tweets

5 Videos 2 Slide decks Infographic Periscope show Blog Lead magnet (digital freebie) Podcast and more

Page 12: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 4: Create Shareble Pins Canva.com

Make a Splash with Free Design Tools

Page 13: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 5: Use Eye-Catching InfographicsFree Templates http

://tinyurl.com/HubSpotTemplates

Page 14: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 6: Post Images on Twitter http://tinyurl.com/photosizeforsocialme

dia

Page 15: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Which is Bolder? Text or Photos?

Page 16: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 7: Flaunt Your Expertise Answer questions on Quora.com

Sign up for HelpAReporter.com

Your competitors may be on these sites

Page 17: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 8: Pitch Your Own Ideas Comment on journalist’s work Explain your story idea Offer an “extra” carrot

A Pie chart A short video Industry definitions FAQ

Page 18: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 9: Reach Out to a Podcaster Pitch yourself to podcasters as

a Guest ExpertDiscuss tips from your blog

iTunes podcast directoryhttp://tinyurl.com/iTunesPodcastDirectory

Page 19: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 10: Guest Blog to Gain Authority

Get in front of new audiences Find the right blogs (how)? Enlighten and entertain in the

post Promote your offer in the

Author Resource Box

Page 20: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 11: Share Your Unique Story

Page 21: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 12: Get Noticed on YouTube Welcome video and mention

blog Link from video descriptions 5000 characters (keywords)

Page 22: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 13: Start Your Own Radio Show

Attract top influencers Get in front of new audiences Economical to produce Ideal for mobile

Page 23: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 14: Speak Speak Speak Find your target market

Join Toastmasters Build your email list Let them like, know & trust

you

Page 24: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Grab My Free Publicity Reports

Page 25: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Step 15: Promote Your Book Worldwide

Create an Amazon Author Central profile

Use Goodreads Author Marketing Program

Page 26: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Content, Content, Content Video, audio, text, infographics Write, share, comment, publish Get out of your comfort zone

Page 27: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

“Don’t Be the Best Secret in Town”

Page 28: How To Get Free Publicity For Your Business and Grow Your Brand

RobinSamora.comPR, Promotions & BrandingRobinSamora.comPR, Promotions & Branding

Grab My Free Publicity Reports