how to get a job in advertising

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finding a job in advertising

Post on 20-Sep-2014

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This was for a little talk I gave at CUNY's City College to ad students in the excellent Media and Comm Arts program.

TRANSCRIPT

Page 1: how to get a job in advertising

finding a jobin advertising

Page 2: how to get a job in advertising

used to mean assembling spec print ads

Page 3: how to get a job in advertising

a few tv spots

Page 4: how to get a job in advertising

oh and don’t forget radio

Page 5: how to get a job in advertising

and zipping them all into a fake leather art case. That was your “book”

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which you’d send around to agencies, one by one

Page 7: how to get a job in advertising

and hope for a call

Page 8: how to get a job in advertising

But the world moves a lot faster now

Page 9: how to get a job in advertising

and the ad world with it. And creative directorsare looking to your generation for brilliance

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to help them promote brands in a web 2 world many still don’t understand

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on facebook

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on youtube

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on twitter

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even out of home, oops OOH

Page 15: how to get a job in advertising

Which means you have to come up with ideas that can live not only in traditional space

Page 16: how to get a job in advertising

but digital space, too

Page 17: how to get a job in advertising

which is where you can also find a lot of insider info

Page 18: how to get a job in advertising

about where and how to apply

Page 19: how to get a job in advertising

and how not to apply.

Page 20: how to get a job in advertising

so you won’t write cover letter train wrecks like this

"I want to take this time to point out the weakness of my resume.”

(One hundred percent honest. One hundred percent not getting the job.)

Page 21: how to get a job in advertising

or this.

"Hi my name is ____ i attached my resume please look it over and give me a call thank

you”(You can't be bothered to capitalize or write a complete cover letter, but

I'm to presume you'll be busting your chops working for me?)

Page 22: how to get a job in advertising

You’ll do a website that demonstrates your grasp of interconnectivity

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write a great cover letter, be on time for your interview and

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get a great job and live happily ever after.

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for moral support along the way,@AdBroad