how to gain 30k leads every month
TRANSCRIPT
How To Gain 30K Leads Every MonthLars Lofgren
2016 Cumulative Leads and Goal
0
125,000
250,000
375,000
500,000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
ActualGoal
Averaged 40,400 leads/month in
2016
At KISSmetrics, I 4X lead counts in a
year.
No Campaigns. Only Systems.
I hate marketing campaigns.
To build high-volume inbound lead flow, think in systems.
Volume Game or Quality Game?
The PDF Content Mill
How are those 50 PDFs going to generate any
traffic for you?
I’d much rather have 49 blog posts and 1
AMAZING PDF.
I Will Teach mini-courses
Conversion = qualityTraffic = volume
Ramp Volume Levers
SEO Posts are a classic volume game
We built entire mini-sites for high-volume keywords
1. Iterate on tactics until you crack it
2. Extreme process efficiency + absurd volume
1. Iterate on tactics until you crack it
Find Your Chokepoints
A/B test your lead chokepoints to death
KISSmetrics homepage conversion to signups
Nov 2013 = 2.85% Aug 2014 = 8.71%
I Will Teach confirmation page
July 2015 = 63% June 2016 = 82%
I Will Teach pop-up
Aug 2015 = 1800 Aug 2016 = 7100
You can double the lead flow from an asset by the end of the year.
Getting Your First Hook
The process we use to find our best hooks.
Your first headline is a terrible headline.
1. 7 Minute hook brainstorm with your team
2. Your team gets 3 upvotes each
3. Take winning themes, turn into 10-15 headlines
4. $500-$1,000 ad budget to test CTRs on Facebook
5. Build what you need to support the winning headline
Recap
• Make sure you’re playing the right game: volume or quality?
• For volume, get the tactics right and then scale to absurdity
• For quality, A/B test lead chokepoints to death
• For your first solid hook, brainstorm headlines and run a Facebook ad test to find best clickthrough rates
