HOW TO USE SOCIAL MEDIA TO

FORECAST FASHION TRENDS

Professor Wendy K. Bendoni | MAGIC Trend Forecaster | @BendoniStyle

4 KEYS TO PREDICTING

FASHION TRENDS ON SOCIAL MEDIA

1. What is TRENDING currently?

2. WHO is talking about the TREND of interest?

3. Monitor SOCIAL SHARING about a TREND.

4. Confirmation of a trend through SOCIAL PROOF.

A TREND IS OVER BEFORE IT BEGINS

FORECASTING WITH

REAL-TIME CONTENT

Innovational

Impact

TRENDING COUNT

TRACKING BY NUMBERS

CONFIRMATION: CONSUMER SOCIAL PROOF

Curated by Editor Social Proof “Confirmation”

Does social media start or follow fashion trends?

Trends That

Start Online

4

How do street photographers fit intofashion forecasting on the Internet?

TRADITIONAL

STREET PHOTOGRAPHERS

TREND FORECASTING

THROUGH INSTAGRAM

Top 12 Street Photographersto Follow for New York Fashion Week:

1. Melodie Jeng

2. Mark Iantosca

3. Phil Oh

4. Adam Katz Sinding

5. Caroline Blomst

6. Tamu McPherson

7. Tommy Ton

8. Tim Regas

9. Eddie Newton

10. Scott Schuman

11. Karl Edwin Guerre

12. Garance Doré

How can bloggers enable you to track a trend?

FORECASTING THROUGH INSTAGRAM

WITH KEY INFLUENCERS

Fashion trends discovered through social media

TOP 6 TRENDS TO

SPOT AT MAGIC

1. Men’s Vintage Tailoring

2. Wandering Nomads

3. Fashion is Art

4. Borrowed Nostalgic Memories

5. Denim Work

6. Minimalist Living

#FindItHere

What are some good TOOLS OF THE TRADE?

PANTONE COLOR APP

HOW TO FIND TRENDS

THROUGH SOCIAL CHANNELS

SNAPCHATTER’S to Follow:

1. Bobbyhundreds

2. Psimadethis

3. ManRepeller

4. Diplo

5. Nowthisnews

6. JeromeJarre

7. Hannahbgood

8. Frmheadtotoe

9. Ryanseacrest

10.SophiaAmoruso

11. Ireneisgood

BLURRY LINE BETWEEN FASHION-

CONSCIOUS CONSUMERS AND

INDUSTRY TREND CONCEPTS

MA

GIC

SO

CIA

L

IN

TE

RA

CT

IO

NS

Fashion Forecasting today

requires always looking

for NEW social

communities