How to Fix Three Common eCommerce Issues

Growing an eCommerce business is difficult. There are lots of problems

you might have to deal with.

Everybody’s business is a little different.

But, there are three problems that every eCommerce business must

learn to solve...

Problem #1: How do I get more traffic to my

eCommerce site?

Focus on different strategies for the different types of traffic.

•  Organic Search •  Paid Search •  Social Media •  Link Referral

•  Direct Direct  traffic  is  when  someone  goes  

directly  to  your  site  by  typing  in  the  

domain.  

Increasing organic search traffic is all about search engine optimization...

•  Only use themes that create SEO-optimized HTML.

•  Build links to your site from other authoritative sites.

•  Research and target search keywords that are relevant to your business.

Learn more about search engine optimization at Moz.com.

Beginner’s Guide to SEO

Increase paid search traffic by increasing your paid search budget

and optimizing your ads.

Learn more about paid search advertising at Wordstream’s PPC

University.

PPC University

Increase social traffic by building an engaged social media audience.

Learn more about social media strategy with the Social Pros podcast.

Social Pros Podcast

Increase link referral traffic by creating such good content that

people want to link to it!

You can build more links by...

•  Answering relevant forum posts with links •  Asking others for reviews or links •  Starting an affiliate program

Increasing direct traffic by improving overall brand awareness

& word of mouth.

If more people are going directly to your site it suggests that your

brand’s recognition is growing.

Problem #2: How do I get more conversions (sales) from the traffic I have?

Make your site less confusing...

•  Use a logical URL structure •  Navigation should reflect URL structure •  Display rich, informative product attributes •  Every important page can be linked to

Use strong, clear calls to action that tell your site visitor exactly

what you want them to do.

Consider running A/B tests to measure different calls to action.

•  Optimizely •  Convert.com •  Adobe Target

•  Visual Website Optimizer

Improve your product data...

•  Use consistent language •  Stay true to your brand

•  Describe products in your customers’ terms

Try to meet the same expectations you would for a shopper in your

brick & mortar store.

Problem #3: How do I make sense of all of this

data I have?

Managing data gets complex when you...

•  Sell though multiple webstores •  Sell from brick & mortar stores •  Sell on marketplaces like Amazon

•  Sell to business customers

Decide where to master the 5 key types of data...

Shipping Inventory

Customer Order Item

Choose best-of-breed point solutions that integrate using modern interfaces and APIs.

Consider a multichannel integration platform to connect

those systems.

This  is  what  we  do  best!  

eCommerce is complicated.

But it doesn’t have to be!

Learn how nChannel can help you simplify eCommerce!