How to Find a SWOT Analysis

Using Business Source Complete

1. Begin by Selecting Articles from the Library’s Homepage

2.Select Business & Computers

3. Select Business Source Complete

4. Select More - -Company Profiles

5. Type in the name of the company you are researching and click Browse:

6. When you see your company on the list of results, select the link for the "Datamonitor Report":

7. The Datamonitor Report opens as a PDF file. On the left hand side of the page will be the Table of Contents. Select the "SWOT Analysis"

from this list to see it:

. 8.The SWOT Analysis will load on the next screen:

Not every company will have a SWOT Analysis in the Datamonitor Report. In this case, you can get a general idea of what a SWOT Analysis may look like for your company by looking at the SWOT Analysis for its top competitors. Select the "Top Competitors" link

in the Table of Contents: