how to expand your influence, attract attention, and build ... · “larry represents the best...
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setting out the honey pot: how to expand your influence, attract attention,
and build your personal brand
setting out the honey pot: how to expand your influence, attract attention,
and build your personal brand
welcome
thanks action guide
turn off phones and social media let out the dog and close the door
focus
remember
join: yoogozi mastermind & mentoring group on facebook
(closed to MM members)
follow: larry broughton’s yoogzi page on facebook
subscribe: email list at yoogozi.com
larry broughton award-winning entrepreneur & ceo former ssgt u.s. army (green berets) leadership & entrepreneurship expert best-selling author keynote speaker optimist dad
biggest mistake leaders & ‘treps make:
not_______________________________
biggest mistake leaders & ‘treps make:
get ‘em ____________________!
get ‘em talking!
90% of ______________ & ______________trust recommendations of _______________!
get ‘em talking!
one to _________________.
be a ______________ __________________!
be your _____________________!
be your brand
how you ______________ +
how you ______________ +
how you _____________ =
your _____________ _____________
why are so few willing to do this?
____________ kills more ____________ than
______________ ever will.
http://yoogozi.com/inspirational-video-arnold-schwarzenegger-who-do-you-want-to-be/
1. find your _________________ who do you want to be?
http://yoogozi.com/follow-your-bliss/
2. keep a ____________ ____________ _
3. maintain __________________ website …part from professional site
4. be ___________…be __________
5. develop _________________________ …build advocates
interview experts and authorities
6. own the ________________! be flippin’ everywhere…
articles written ________ you
articles written by you
memes social media posts
online forums Blogs
local papers newsletters
white papers books
cds – dvds -- videos
articles written ___________ you
articles written about you
alumni magazines hometown papers
weekly throw-aways affinity publications and sites city & regional publications
industry and trade magazines major lifestyle and business magazines
association newsletters major dailies
books
speaking
_________________ _____________ ____________
“Larry represents the best qualities of veteran entrepreneurs—tough, savvy, agile and intelligent.”– Chris Hale, Publisher, Vetrepreneur Magazine
LEADERSHIP LESSONSfrom a formerGREEN BERET
What I Learned in the
US Army’s Elite Special Forces
to Create a $200 Million Company
and be Awarded
Ernst & Young’s Entrepreneur of the Year®
LARRY BROUGHTONFormer US Army Green Beret
NaVOBA’s Vetrepreneur® of the YearErnst & Young’s Entrepreneur of the Year®
___________________ books “coming soon” or “forthcoming book”
traditional, self, university, gvmnt. publishing & _______________, co-author, ___________ author
radio & _________________
____________ & podcasts
prepare q&a
practice (start small)
tell stories
have smile in voice
laugh
call to action
_____________________
7. seek ____________ and ____________
8. announce _____________
one thing leads to another
http://yoogozi.com/kim-sudhalter-3-pointers-making-pr-agency-work/
wrap-up
upcoming events:
veteran/military family mastermind september 14-16, anaheim, ca
mastermind teaching call
september 29 12noon pacific
yoogozi mastermind cruise to mexico october 9-12
mastermind group 13
october 12-14, anaheim, ca
if you have questions or comments, please:
yoogozi mastermind & mentoring group on facebook
(closed to MM members)
or: larry broughton’s yoogzi page on facebook
go do something significant today!