how to establish a successful web presence for your store
DESCRIPTION
How to Establish a Successful Web Presence for Your Store. Danny Rocks The Company Rocks. Target Your …. Follow a Process. Attract Attention. Increase Interest. Develop Desire. Take Action. How do I get started? What are the key considerations?. Profiting from Social Media. Key Point. - PowerPoint PPT PresentationTRANSCRIPT
How to Establish a Successful Web Presence for Your Store
Danny RocksThe Company Rocks
Target Your …Audience
Message
Offer
Follow a Process
Attention Interest Desire Action
Attract Attention
•Organic•Pay Per Click (PPC)
Get Noticed•People are on a hunt•You only have 2 seconds!
Get Found
Increase Interest
•What’s in it – for my readers?WII-FMR•Talk about their problems•Use their languageDevelop “Personas”
Develop Desire
•Deliver on your promise•Focused - One point
only!Focused Landing
Page
Take Action•Make it desirable•Make it easy•Make it repeatable
Define This!
PROFITING FROM SOCIAL MEDIA
How do I get started?What are the key considerations?
Key Point
How to become more
interesting
Be more interested in your targeted
customers!
YouTubeEntertain
Educate
Inform
FacebookProfiles• Personal
Pages• Business
BloggingPersonalize
Up-to date
Interact
Here are three takeaways from this session. Bring these ideas to back to your business and see what results you generate!
Takeaway 1: Target, target, target!
Takeaway 2: Follow a proven process
Takeaway 3: Create a Social Media Action Plan
Top Three Takeaways