how to ensure you get a great deal from a business system licence or franchise

‘Sales through Service’

How to ensure you get a great deal from a Coaching or

Business system Licence or Franchise

© Investors in Feedback and Sales Through Service May not be copied or used in any way without a licence

Taking on a Business Franchise to deliver business, coaching, training and other support services that are proven and have a distinct brand and attractiveness to existing and potential clients?

You’re considering


Make sure you get it right!• Many systems have

• Large up-front charges• Minimum terms• Onerous ongoing charges• Onerous T&Cs

• You only have one chance to get it right and create a great reputation in your marketplace … this is a crucial decision: take it slowly!


Some pointers

You want

to ensure you get the best possible deal and benefit as much as possible from this relationship.


List of issues to consider A good chance of making good profit Up to date material Transferrable skills Sensible fees Proven system Leads sent to you (with no extra fee) Exclusivity Quality training Continual updates Quality control of all in the ‘brand’ Minimal ‘tie-ins’ No hidden fees Support to get and keep business

YOU

NEED

ALL THIS


A bit more on each point

To help you make the right decision for


A good chance of making good profit

Is this system proven to generate good client leads and sustainable profits over the long term?

Or is it driven by clever marketing and sexy sounding brands.

This REALLY matters: you want systems that actually work and make life easier and more profitable for you!


Up to date materialIs the material designed, written and proven in

today’s world of the empowered customer and transparent business?

Or is it ‘old hat’ systems packaged together and well marketed.

You need to know this: this will determine how easy your services will be to sell to clients


Transferrable SkillsIs the material transferrable and useable in all

organisations, large or small, public or private, profit or non-profit?

Or is it most suitable for specific types of client?

You want a system that gives you as many potential clients as possible perhaps?


Sensible feesHow are the fees set?

Are they set to give you the best chance of being successful and keeping your overheads low?

Or are they set to make it hard for you to leave: because you’ve invested so much?

Don’t rush in: be VERY clear on this point: you don’t want to end up with a millstone around your neck!


Proven systemIs the system proven, published and

transparent?

Or is it treated as private and confidential?

Are you paying for systems that work, or to have access to ‘private’ material?

Let’s face it: very little material is truly private!


LeadsDoes your franchisor provide quality lead

generating websites, with names and material that attract clients generically, as an included part of the package, with leads passed on directly?

Or are you responsible for generating all your leads?

You want every advantage you can: you’re making the choice!


ExclusivityIs your franchise or licence

exclusive? Do you have exclusive rights to the material in your area?

Do you know how leads are allocated?

Is everything 100% transparent and arranged as a win/win relationship for all parties?


Quality trainingHow good is the training? Is it short, to the point,

accessible and attractive to self starters?

Or is it all encompassing, (perhaps to the point of distraction!)

Do you want a system that you can start delivering from the word go? Are you a self-starter or do you need / want a ‘paint by numbers’ process?

It’s your choice …


Continual updates

Does your franchisor or licensor continually research the market and update the material to reflect the hyper important changes going on in the world?

Or it it ‘take it or leave it’: if it’s been Ok for the past 30 years, it’ll be Ok for the next 30

What do YOU think?


Quality Control of the brandAre franchisees and licensees continually measured

by feedback, and held to high quality standards?

Or is the franchisor willing to take anyone who’s ‘ok’?

This REALLY matters: your brand MUST stand for quality, otherwise it stands for nothing!


Minimum tie-inIs there a minimum tie-in in your

business or coaching franchise?

How long is it?

Is it reasonable (a win/win): giving you time to make it work, or is it onerous (giving the franchisor income from clever marketing)?


No hidden feesAre there any hidden fees?

Are you sure?

The only extra fees should be when someone else in the organisation has to devote quality time to extra work (obviously) … nothing else!


Support to get and keep businessIs support to ‘get and keep business’ included

in the franchise or licence fee?

By this we mean follow up phone calls to your clients, from the central office to gather referrals and invigorate ‘lapsed’ customers?

Or is this chargeable (if available at all)?


Easy to sell?

Is your Business Franchise or Licence easy to sell and would have a queue of other people wanting it?

Or are they having trouble selling them themselves?


Adding Value to You?

Does it add value to your business or brand that you are licensed in this material … or not?

Do people genuinely say to you when you meet them: ‘How interesting, tell me more!’ or not?


And another thingWorthwhile work …

Is your system just a ‘money generator’ or is it genuinely adding value to clients by helping THEM succeed (or a bit of both?)

Make sure you know: because in the world of the empowered client, they will always see through any system that’s not genuinely client focused, over time.


Want a system that works?And does all the things we’re suggesting a

great Business Coaching Franchise or Licence should do?

Then please contact us:

[email protected]

Business Professional Licences

from £149/month

mailto:[email protected]

how to ensure you get a great deal from a business system licence or franchise

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