How to Enhance your SEO using Google Adwords

There are several companies using Google Adwords for their PPC campaigns. However, what most of these companies don’t know is that Adwords is not for just diverting paid traffic, it is also great for SEO. Here are some tips on how you can use Google Adwords for optimizing a website.

1. Researching Keywords

We all know that keywords play a major role in search engine optimization. You can use Google Adwords to research keywords for SEO purposes. Any planned SEO campaign needs to use keywords to be effective. You may be an expert in your domain; however, you cannot make any headway without using keywords efficiently. It makes sense to keep track of the search phrases that the target audience uses in order to arrive at unusual keywords that you may never have heard of until now.

If you use a keyword research tool you’ll get a better idea about what most users are searching for. You’re probably aware that there are several such keyword research tools, some free and some paid. However, none of them can match the genius of Google Adwords Keyword Tool, which is probably the most advance

2. Choose Proper Keywords

It is really not very difficult to use Google Adwords for researching keywords. All you need to do is to enter your site’s URL; alternatively

you can even use any basic keywords. The tool will then automatically generate a large list of suggestive keywords that you can choose from. Take for instance the website www.privatekart.com , an online intimate store. Any attempt to optimize the keyword ‘condoms’ will take a very long time, maybe a year or more. This is because ‘condoms’ is a generic keyword with very high competition. If you use all the 200 parameters set by Google, you may just manage to reach page one on Google. You’ll be disappointed to learn that the bounce rate for this keyword will be very high. What you need to do is to use specific keywords like ‘buy condoms online’ which will have much lower bounce rates and can perform better.

3. SEO for better CTR with Current Rankings

Apart from keyword research, Google Adwords is a great SEO tool for enhancing CTR or Click Thru Rate with the current rankings that you have. You may be able to attain a good rank for any given keyword, which also drives a lot of traffic. However, if your Click Thru Rate or CTR is slow, you may not be able to monetize the diverted traffic. Many reasons can be attributed for this, but a title and description that are not quite adequate may be the primary reason. Even with your current rankings, Google Adwords can help you get impressive CTR. Assuming that you are quite content with the performance/conversion of a particular Google Adwords campaign, you just need to keep changing the description and ad title until you achieve good CTR for your keywords.

4.  Targeting Particular Regions

Google Adwords is also great for geo-targeting from SEO point of view. If you are targeting traffic from various locations, you need to use Google Analytics to keep track of the rate of conversions in different zones. You’ll be surprised to note that the same keywords

work differently for various countries. Google Analytics will tell you which countries are converting the most so that you can focus on them. Although Google Adwords was meant for advertisers, a smart SEO company can use it to its advantage.