How to Effectively Use

to Market your Brand

Facebook800 MILLION usersSetting up a FB page

Use your KW in your Page TitleDO NOT use all one word i.e.

BarsAndBartendingCannot change page name after 100

fansSet your vanity URL at

FB.com/username

Profile Page Pic540 x 180 pixels – make use of the spaceContinuityDoes it direct attention?Captivating Pic or Headshot?Call to Action?Provide More Info?

The Perfect PostCaptivating Image / PicClear, Concise and CompellingIncludes a Call to Action i.e “Comment

Below”Tell Them What to Look ForKeep them Regular and ShortAlways ReplyPay Attention to Time Zones

When / How Often to Post

What to PostInfo from a Variety of Sources eg. Alltop,

AllFacebook, MashablePics and VideosInteresting Products – yours and others Industry News / ArticlesQuestions – keep fans engagedYour Opinions – show you’re human

Keep Them EngagedQuestion – Would you Rather___ or___?Caption ContestsCelebrate HolidaysFirst Half of a JokeStart a DiscussionEncourage your Fans to Post – pics,

stories etc

Getting FansList your page under your personal profileInvite all Your FriendsPosting As Your Page, Find Relevant Pages /

Groups, Like them and InteractAdd the FB Like Button to the top of your

site pages (social plugin)Give away a (valuable) freebie to get them

to join your list – integrate an autoresponder

Nurturing the RelationshipFan of the MonthOffer FB Only Discounts / CouponsLaunch on FB before your siteSet up ContestsRefer a Friend / Send to a Friend app

Fan / Reveal GatesExcellent for turning visitors into

Likes To install a Fan Gate

(search “static HTML: iFrame tabs”)Host the pic on your site, insert

<img src=“yourURL/thepic”>

Advanced StrategiesFeatured Banner Images (photo strip)Upload Videos Directly to FB for viralityNetworked Blogs AppFB doesn’t reward automation but it saves

timeAfter Posting a Link, Remove the Link

Advance Strategies cont’d

Integrate an Opt-in Form

Use Insights to Find Out What’s Working

Ninja TechniqueCreate a Fan Page for your Product

Like the Page, then feature it

Settings Feature Edit Featured Likes

Facebook NotesDuplicate Content doesn’t matterAdd Images, make it attractive and

readableInclude a link to your FB page and

websiteSearchable in GoogleAdd links to your newsletter sign-up and

FB pageUse Fiverr.com to backlink your FB Notes

Wrapping UpKeep your efforts consistent – day after

day, same time if possibleJoin in the conversation as well as starting

itListen to your customers and give them a

reason to come back to your pageSlowly migrate them into your sales

funnel